DOmedia, a leading marketplace and technology provider for out-of-home (OOH) advertising, has launched DOmedia Data, a platform designed to deliver unparalleled access to OOH data, insights, and industry trends for advertisers, agencies, and media owners. This initiative reinforces DOmedia’s commitment to making OOH planning transparent, measurable, and accessible.
DOmedia launches DOmedia Data for OOH advertising insights
Offers conversion analytics with 67% RFP-to-campaign conversion rate
Provides predictive client trends for strategic campaign planning
Enables post-campaign analysis to benchmark costs and performance
Enhances transparency and measurability in OOH advertising
Supports data-driven strategies for advertisers and media owners
DOmedia Data establishes a centralized hub for data-driven OOH strategies, aligning the medium with the transparency and measurability of digital channels. “OOH advertising has entered an era defined by data,” said Mike Cooper, DOmedia CEO. The platform empowers advertisers to optimize campaigns by leveraging comprehensive analytics and industry insights.
The platform provides insights into DOmedia’s 67% average conversion rate from planned RFPs to booked campaigns. This feature enables advertisers to understand key performance metrics, streamline planning, and increase the likelihood of successful campaign execution, making OOH more predictable and effective.
DOmedia Data leverages predictive analytics to identify client-specific trends, enabling advertisers to mirror the strategies of top performers. By forecasting plan-to-campaign success, the platform supports strategic decision-making, helping agencies and brands maximize their OOH investments.
With access to an extensive audit pool, DOmedia Data allows users to benchmark costs, reach, and performance post-campaign. This feature supports continuous improvement by providing actionable insights, ensuring OOH campaigns deliver measurable results and align with business objectives.
DOmedia Data marks a significant step toward transforming OOH advertising into a data-driven powerhouse, offering tools to enhance transparency, efficiency, and impact for advertisers and media owners alike.
DOmedia is the leading out-of-home advertising technology platform, connecting buyers and sellers of OOH media across the United States. Through its comprehensive suite of tools, DOmedia streamlines the OOH media buying and selling process, enabling efficient campaign planning, execution, and measurement.
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