Doceree, the pioneering AI-powered operating system for healthcare marketing, has achieved a major industry milestone by creating the world's largest network of specialist medical publishers. This network connects over 2,000 premium medical, clinical, and professional publishing platforms directly with endemic healthcare advertisers through Doceree's healthcare-native AI suite, marking a fundamental transition from generic ad tech to purpose-built infrastructure for regulated clinical environments.
Quick Intel
Doceree has announced the formation of the world's largest specialist medical publisher network, encompassing more than 2,000 trusted platforms and redefining how healthcare media is monetized, measured, and scaled through AI-first technology designed exclusively for clinical contexts.
Driving the Shift with Purpose-Built AI Solutions The network's rapid growth stems from the 2025 launch of two innovative tools: AdManager, the first unified ad management platform tailored for healthcare publishers, and Premium Programmatic, a solution leveraging Doceree's patented MeSH Taxonomy of over 7 million clinical keywords for precise, context-aligned targeting. These tools enable publishers to activate physician-focused campaigns at key learning moments while maintaining user experience and editorial standards. As healthcare publishers outpaced generic ad platforms unsuited for regulated ecosystems, Doceree's specialized approach delivered measurable uplifts in yield and relevance.
Superior Advantages for Healthcare Advertisers Doceree's network stands out through three core differentiators unmatched by traditional programmatic platforms: verified reach via direct integrations with 2,000+ specialist sites and 6M+ healthcare professionals; deep medical context powered by real-time MeSH taxonomy matching and NPI-based identity resolution; and physician-centric formats including sponsored scientific content, branded articles, clinical case studies, CME partnerships, and integration with RepTwin, Doceree's 24/7 AI virtual representative. This creates advertising that functions as credible medical dialogue rather than interruption.
Publisher and Industry Perspectives "Partnering with Doceree has been transformative for our global strategy," said Andy May, Global Head of Promotions – Clinical, Springer Nature. "We've strengthened our footprint and seen a clear uplift in yield from endemic advertisers—without compromising trust or experience."
"AdManager allowed us to activate precision physician campaigns while protecting the reader experience," said Sarah Mayes, Director of Advertising, Taylor & Francis. "Every impression carried intent and value."
"A dedicated healthcare ad manager was long overdue—and Doceree delivered," said Nicola Harris, Agency Account Director, Cogora.
Leadership Vision for the Future "Healthcare marketing has outgrown generic programmatic models," said Harshit Jain, MD, Founder & Global CEO, Doceree. "What we've built with this publisher network is not just scale, but infrastructure—designed specifically for regulated, clinical environments. By connecting trusted medical publishers directly with endemic healthcare demand, we're setting a new global standard for how meaningful, compliant, and accountable HCP engagement should work."
"Healthcare publishers have outgrown generic ad platforms," said Vijay Adapala, EVP – Global Supply Partnerships, Doceree. "The growth of our publisher network confirms a clear industry shift toward solutions that prioritize relevance, compliance, and sustainable revenue."
With ongoing investments in AI enhancements, Doceree plans further advancements to AdManager and Premium Programmatic in 2026, solidifying its position as the leader in healthcare programmatic marketing and delivering more powerful, privacy-compliant HCP interactions.
About Doceree
Doceree is the only AI-powered operating system for healthcare marketing. We believe the role of AI is to bring richer context to every HCP interaction. Our patented AI understands multiple layers of clinical, behavioral, and contextual signals to enhance every HCP interaction in a privacy-compliant manner, delivering measurably better outcomes every time. In just five years, we have emerged as leaders in AI-powered, hyper-personalized healthcare messaging—redefining HCP engagement with more powerful context and more powerful outcomes.
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