Cognitiv has launched a major upgrade to its ContextGPT platform, enhancing contextual audience targeting with advanced AI reasoning for up to 40% greater accuracy. This privacy-first solution enables advertisers to reach custom audiences through relevant content without cookies or user IDs, transforming performance marketing.
Cognitiv’s upgraded ContextGPT leverages deep learning to interpret content with human-like discernment, surpassing traditional keyword methods. The platform now offers unprecedented world knowledge and page-level comprehension, enabling advertisers to connect with audiences based on real-time content engagement. This upgrade, announced on September 10, 2025, eliminates reliance on cookies, pixels, or user IDs, focusing on privacy-safe, performance-driven targeting.
A key innovation is Interactive Audience Exploration, allowing media planners to describe target audiences in plain language. ContextGPT’s advanced reasoning models interpret this intent, recommending effective contextual environments with transparency. Advertisers can refine tailored content segments in real time, blending human judgment with AI insights for actionable, customizable strategies. “ContextGPT has transformed the way we translate client and brand needs into precise targeting tactics, preserving the nuances that often get lost along the way,” said Andrew Sisk, Manager, Performance Planning at IPG’s Initiative.
The enhanced Relevance Engine strengthens matches between advertiser prompts and relevant content using lightweight models informed by large language models (LLMs). Unlike rigid traditional tools, it adapts to factors like audience, style, or semantic meaning—for instance, prioritizing football-focused sports content for Gen Z. Early results indicate up to 40% greater accuracy, with advertisers retaining control via tunable thresholds and URL-level visibility. “Cognitiv is scaling and innovating our technology to turn AI’s latest advances into real products that marketers can use to buy in real time, right now,” said Aaron Andalman, PhD in Neuroscience, Chief Science Officer and co-founder of Cognitiv.
Originally launched in 2023, ContextGPT has seen adoption double in the past year, supported by an expanded OpenAI collaboration. It turns contextual targeting into a performance driver, especially in pharma where audiences span endemic and non-endemic content. The platform ensures brand-safe environments, scaling campaigns efficiently while maintaining transparency and customization.
Cognitiv’s ContextGPT upgrade sets a new benchmark for AI-powered contextual targeting, empowering advertisers with precise, privacy-compliant solutions. By combining advanced reasoning with user control, it delivers measurable performance gains in a cookieless era.
Cognitiv is the leading advanced performance partner powered by deep learning. Leveraging cutting-edge AI technology and data science since 2015 to more accurately predict consumer behavior and understand nuance, Cognitiv connects brands with their customers in more precise, relevant, impactful moments at scale.
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