Claritas, a leading provider of AI-powered optimization solutions, announced its certification to deliver AI optimization across Amazon's owned and operated properties, including streaming TV, online video, display, and mobile inventory. This achievement, part of the Amazon Ads Partner Network, allows Claritas to activate dynamic AI-based optimizations for brands aiming to enhance performance on eligible Amazon Ads channels.
Claritas' certification unlocks AI orchestration for Amazon's ecosystem, enabling real-time adjustments to audience targeting, creative delivery, and media spend. This integration maximizes return on ad spend by connecting closed-loop attribution with advanced segmentation, ensuring brands reach the right consumers at optimal moments.
"Advertisers are demanding more intelligent, scalable, and accountable marketing outcomes," said Mike Nazzaro, CEO of Claritas. "This certification demonstrates how Claritas delivers on that promise through real-time decisioning, enriched audience intelligence, and seamless measurement."
Powered by a patented AI engine and comprehensive U.S. consumer Identity Graph, Claritas overcomes walled-garden silos, offering transparent, multichannel execution. Independent benchmarks confirm up to 20% higher incremental ROAS, positioning it as a leader in AI-driven marketing beyond traditional ecosystems.
This milestone expands Claritas' reach, empowering performance marketers with tools for superior ROI. As AI reshapes advertising—53% of U.S. consumers use GenAI (Deloitte 2025)—Claritas' Amazon certification ensures brands stay ahead with ethical, effective optimizations.
For more information, visit www.claritas.com.
Claritas is an integrated marketing optimization platform. For performance-driven marketers, Claritas delivers superior, measurable ROI by continuously optimizing audience, creative, and media decisions at every customer touchpoint — all outside the limitations of walled gardens. By combining our patented AI, privacy-compliant Identity Graph, and closed-loop attribution, Claritas empowers brands to gain full visibility into who they're reaching, how they're engaging, and what's truly driving conversions — across all channels, not just within closed ecosystems. Independent benchmarks show Claritas drives up to 20 percent higher incremental ROAS and achieves match rates two to three times greater than competing solutions, proving we outperform the field where it matters most: bottom-line growth and efficiency. Learn more at www.claritas.com.
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