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CallRail, a leading lead engagement platform, has announced a new integration with MNTN , a technology company specializing in Connected TV (CTV) performance marketing. This collaboration allows advertisers to attribute inbound calls and texts directly to CTV ads, solving one of the long-standing challenges in television advertising—measurable lead attribution.
CallRail and MNTN launch integration for call and text attribution from CTV ads.
Enables advertisers to directly link phone calls and messages to specific TV campaigns.
Provides campaign-level visibility into incrementality, revenue, and conversions.
Enhances optimization with real-time attribution data across online and offline channels.
Saves time with unified performance views filtered by campaign, audience, or network.
Aligns with growing CTV adoption, as nearly 60% of marketers increase CTV ad spend.
Historically, tracking inbound calls and messages generated by TV campaigns has been a challenge for marketers. MNTN’s Performance TV platform has already brought transparency by tying incrementality, revenue, and conversion metrics back to campaigns. Now, with the CallRail integration, advertisers gain an additional layer of attribution—calls and texts linked directly to specific ads.
“Seeing your brand on TV sparks action – phones ring, texts come in, and business moves,” said Richard Girges, Chief Technology Officer at MNTN. “This partnership with CallRail makes sure MNTN customers know exactly which TV ads are driving those conversations. It’s another way we’re helping more businesses turn attention into outcomes.”
Jonathan Madrigal, Digital Marketing Manager at Brand Ranch Media, added: “The CallRail integration with MNTN has been a game-changer for our team. Thanks to their partnership, we can now connect TV campaign performance data directly to inbound calls, giving us clear, measurable attribution. This level of insight helps us optimize faster, prove ROI with confidence and deliver even greater value for our clients.”
Clear Attribution: Direct visibility into which CTV ads drive calls and texts.
Smarter Optimization: Real-time data enables faster, more informed campaign adjustments.
Time Savings: A unified view of online and offline performance reduces manual effort.
By offering these benefits, the integration aligns with the way audiences engage with CTV and empowers marketers to maximize their advertising ROI.
Exposure on CTV often drives immediate action, most commonly through inbound calls and texts. With nearly 60% of marketers planning to increase their CTV ad budgets, accurate attribution is more critical than ever. This partnership between CallRail and MNTN reflects both companies’ commitment to helping businesses confidently measure, optimize, and grow their investments in television advertising.
Mike Stocker, Vice President of Partnerships at CallRail, stated: “We’re thrilled to be MNTN’s first call tracking partner, delivering the most accurate attribution of phone calls and messages. I’m also excited our full customer base will have access to this integration so they can market with confidence across this rapidly growing channel.”
CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7. CallRail has grown from the G2 top-rated inbound call tracking solution to include Form Tracking, Conversation Intelligence®, Premium Conversation Intelligence™, Convert Assist and Voice Assist. CallRail’s award winning platform integrates with dozens of leading marketing and sales software, and offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. For more information, visit http://www.callrail.com.
MNTN (NYSE: MNTN) is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue. For more information, please visit https://mountain.com/.
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