Cadent, a predictive advertising company, announced a 26% year-over-year growth in its annual Upfront, reflecting advertisers' embrace of its unified media approach. Leveraging 15 years of machine learning and 22,000 custom models, Cadent’s Predictive Intelligence optimizes campaigns in real-time, aligning video and digital advertising for measurable business outcomes.
Cadent’s platform bridges linear and digital channels, offering the certainty of Upfront deals with digital-level precision. Its Predictive Intelligence, built on 22,000 models, scores impressions before purchase and optimizes in real-time, addressing industry demands for flexibility and accountability amid economic shifts and audience fragmentation.
The 2025 Upfront saw Cadent add 22 new advertisers and achieve a 12% rise in linear commitments, surpassing market performance. In H1 2025, digital activity grew nearly 50%, with connected TV (CTV) investment soaring 137%, driven by advertisers prioritizing converged media strategies.
“Advertisers are saying it loud and clear—they want more flexibility, proof of performance and ways to bring digital accountability to all media,” said Doug Rozen, President, Cadent. “Cadent’s approach to predict, assemble, and orchestrate the convergence of digital and TV is delivering real growth for our clients. Our Upfront results demonstrate the market’s confidence in our ability to deliver any audience across a fully optimized media supply path.”
Cadent’s unified platform, integrating 200+ premium publishers, enables over 1,500 advertisers and agencies to achieve scalable, measurable outcomes across all media types.
Cadent ignites seamless connections between brands, publishers, and consumers. Our advanced predictive models orchestrate outcomes on all platforms customers are on, across all media they consume, and at all stages of their journey. Through our transparent, enterprise-class platform that adapts in real time and connects with hundreds of partners, we drive measurable outcomes across all screens. Learn more at www.Cadent.com.
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