Cadent, the predictive advertising company, has appointed Kim Tingler as Chief People Officer and Daniella Krieger as Senior Vice President of Marketing. These executive additions bolster the company's leadership team as it scales operations and enhances its go-to-market capabilities to capitalize on growing demand for its unified, predictive advertising platform.
Quick Intel
These strategic hires align with Cadent's focus on intentional organizational scaling and clear market differentiation in a rapidly evolving advertising landscape dominated by AI and predictive capabilities.
"As Cadent enters its next phase of growth, strengthening both our people strategy and our go-to-market leadership is essential to how we execute," said Nick Troiano, CEO of Cadent. "Kim brings deep experience building cultures that help organizations grow with intention, while Daniella has a proven ability to translate complex technology into clear, compelling value for the market. Together, they position Cadent to better serve advertisers, agencies, and partners as demand for predictive, full-funnel advertising continues to accelerate."
Tingler's role emphasizes people and culture as foundational to sustainable expansion. With extensive experience in high-growth media and technology environments, she has built high-performance teams and fostered leadership development while scaling organizations thoughtfully.
"As Cadent continues to grow, building an organization that is intentional about how it develops, supports, and empowers its people is critical," said Tingler. "My focus is making sure our leaders, teams and culture evolve in step with the business so we can increase performance, engagement, and impact over the long term."
Krieger will lead efforts to sharpen Cadent's brand narrative and articulate the value of its transparent, unified platform amid accelerating AI innovation in advertising.
"Innovation, especially AI, is transforming advertising at unprecedented speed. While this has created more advanced solutions for our clients, it has also made differentiation more critical," said Krieger. "I'm excited to join Cadent, bringing a unified platform to market that cuts through that complexity and elevates the company's narrative, market perception, and platform's strengths into clear, differentiated value for our clients."
The appointments arrive during a period of strong momentum for Cadent, marked by platform unification, ongoing innovation, and the recent VuePlanner acquisition. With 22,000 AI-driven models connecting brands, publishers, and consumers across all screens and journey stages, Cadent continues to deliver measurable, full-funnel outcomes for more than 1,500 advertisers and agencies.
About Cadent
Every day, Cadent ignites 200 billion connections between brands, publishers, and consumers through our predictive advertising platform. With 22,000 AI-driven models, we orchestrate outcomes on all platforms consumers are on, across all media they consume, and at all stages of their journey. With a transparent, unified platform, we connect directly with hundreds of premium partners to drive measurable advertising outcomes across all screens.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.