Cadent, the predictive advertising platform connecting brands with consumers across omnichannel ecosystems, has expanded its partnership with Google Cloud to integrate advanced AI capabilities like Gemini Enterprise. This collaboration deploys an AI operating model that streamlines business operations, accelerates product innovation, and enhances client services, freeing marketers from manual tasks to focus on strategic insights.
In the fast-paced world of omnichannel advertising, agencies and marketers often spend excessive time on routine tasks such as audience targeting, performance analysis, and outcome forecasting. Cadent’s new AI operating model, powered by Google Cloud’s Gemini Enterprise and Vertex AI, addresses these inefficiencies by automating tactical workflows and enabling a unified data foundation for smarter decision-making.
This people-first approach enhances both internal operations and client-facing tools. For employees, AI agents grounded in corporate systems like Confluence and Salesforce automate RFI generation, campaign planning, and sales prospecting, delivering measurable time savings. For clients, the model supports inventory-first strategies that prioritize predictive insights over reactive adjustments.
"We are focused on creating true business transformation, not simply adopting new technology," said Eoin Townsend, chief product and technology officer, Cadent. "Our people-first, impact-focused, and data-driven AI platform strategy is delivering real value for our clients and teams. Cadent has always been known for using technology to solve complex advertising challenges. We're committed to applying this mindset to address the opportunities that AI presents with tools that meet that same high bar."
Cadent rebuilt its client platform using custom AI agents capable of processing thousands of campaigns, line items, and targeting criteria across billions of data points. This innovation has slashed platform issue resolution to under 12 minutes, boosted campaign resolution speed by 200 percent, and improved return on ad spend by 35 percent.
Deployed to all 600 employees, the AI model achieved rapid adoption—75 percent within 90 days—resulting in 90,000 interactions and over 3,000 hours of saved time. These gains underscore the partnership’s emphasis on practical AI deployment, grounded in strong data infrastructure.
"Cadent has demonstrated how focusing on the business problem first, and leveraging a strong data foundation, yields significant results when deploying AI-native architecture," said Sam Sebastian, vice president, North America Regions, Google Cloud. "This integrated approach is delivering tangible value for Cadent's employees through time savings and accelerating product innovation for the company's clients."
This expanded collaboration marks a key evolution in Cadent and Google Cloud’s joint efforts, further unifying machine learning infrastructure to power predictive advertising at scale and position agencies for sustained growth in an AI-accelerated industry.
About Cadent
Every day, Cadent ignites 200 billion connections between brands, publishers, and consumers through our predictive advertising platform. With 22,000 AI-driven models, we orchestrate outcomes on all platforms consumers are on, across all media they consume, and at all stages of their journey. With a transparent, unified platform, we connect directly with hundreds of premium partners to drive measurable advertising outcomes across all screens. Learn more at www.Cadent.com.
About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
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