Brand Networks has announced a new capability within its Aimy platform that makes TV advertising accessible to small and mid-sized businesses (SMBs). By integrating with Comcast's Universal Ads API, Aimy allows advertisers to plan, launch, and measure premium connected TV (CTV) campaigns directly within its interface, democratizing access to high-value TV inventory that was previously reserved for large brands with big budgets.
Quick Intel
Brand Networks' Aimy platform now enables CTV advertising for SMBs.
The feature is powered by Comcast's Universal Ads API.
It provides access to premium inventory from 15+ major publishers.
AI automates campaign setup, targeting, and optimization.
Advertisers can reach up to 90% of U.S. households.
The solution integrates CTV performance reporting with other digital channels.
The high cost and complexity of TV advertising have traditionally placed it out of reach for most small businesses. This new capability within the Aimy platform directly addresses this gap by leveraging the scale of Comcast's Universal Ads. SMBs can now launch campaigns with the same ease as social media ads, gaining access to a vast network of premium, brand-safe video inventory from publishers like NBCUniversal, Paramount, and Warner Bros. Discovery.
A key component of the solution is its use of AI to simplify the entire campaign process. The Aimy platform automatically recommends targeting parameters, creative strategies, and optimization tactics based on a brand's specific goals. This eliminates the need for manual setup and dedicated media buyers, allowing small teams to launch sophisticated CTV campaigns efficiently and effectively.
The integration provides SMBs with a comprehensive view of their advertising ROI. Campaign results from Universal Ads are reported alongside performance metrics from other digital and social channels within the Aimy platform, offering a single source of truth. This, combined with the potential to reach up to 90% of U.S. households, gives local businesses a powerful tool to compete with larger competitors on a new scale.
The launch of CTV advertising within the Aimy platform represents a significant shift in the media buying landscape. By combining the mass reach of television with the targeting, automation, and measurability of digital advertising, Brand Networks is empowering a new segment of advertisers and fundamentally changing who can compete in the premium video space.
Brand Networks (BN) is a leading advertising technology company delivering AI-powered media and content solutions to businesses of all sizes. Since 2007, BN has pioneered cross-platform automation and today powers global influencer, employee, and media programs for the world's most recognized brands. BN is a subsidiary of Augeo, a global leader in engagement technologies.
Augeo is a global leader in engagement platform technologies that create compelling, data-driven experiences fostering connection and brand advocacy. With more than 45 years of experience, Augeo serves hundreds of clients, including dozens of Fortune 500 companies, representing millions of people across the globe.
Universal Ads enables any brand, of any size, to seamlessly make and buy commercials across premium video, reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering unmatched scale. Universal Ads is a part of the Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter.
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