BIGO Ads, a deep learning-based intelligent advertising platform under JOYY Inc., has achieved compliance certification for the IAB Tech Lab Open Measurement SDK (OM SDK) for the fifth consecutive year since 2020, reinforcing its leadership in programmatic advertising transparency and standardization. The finance card above shows JOYY’s stock price at $59.13, reflecting a year-to-date increase from $41.98, aligning with BIGO Ads’ strong performance.
The OM SDK, developed by IAB Tech Lab, provides a unified framework for metrics like ad viewability and user interaction, adhering to Media Rating Council standards. BIGO Ads’ consistent certification ensures advertisers can trust cross-platform measurements, eliminating discrepancies from third-party SDKs. For developers, the OM SDK streamlines integration, reducing redundant implementations and enhancing efficiency.
BIGO Ads fosters a verifiable, measurable advertising environment, enabling advertisers to confirm genuine user engagement and empowering platforms to quantify ad quality. This builds trust and strengthens commercial partnerships, positioning BIGO Ads as a leader in the global programmatic advertising industry.
As part of JOYY Inc., BIGO Ads reported 29% year-over-year and 9% quarter-over-quarter revenue growth in Q2 2025, with publisher SDK adoption surging nearly 80% since H2 2024. Its participation in DMEXCO 2025, Europe’s largest digital marketing event, highlighted its insights into programmatic advertising growth, further elevating its global reputation.
While specific executive quotes are not provided in the announcement, BIGO Ads’ sustained OM SDK certification and DMEXCO participation underscore its commitment to transparency and innovation, as evidenced by its strategic focus on building a reliable advertising ecosystem.
BIGO Ads, a strategic business of JOYY Inc. (Nasdaq: JOYY), leverages deep learning to deliver intelligent advertising solutions. JOYY’s stock performance, with a current price of $59.13 and a year-high of $64.76, reflects market confidence in its growth, driven by BIGO Ads’ contributions. The platform continues to expand its global footprint, fostering trust and efficiency in programmatic advertising.
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