Global affiliate marketing platform Awin has announced a strategic partnership with award-winning resale solution Birl to make resale programs more accessible for retail brands across fashion, sports, and beyond. The collaboration is designed to help brands embrace resale as a driver of sustainability and growth, while removing the complexity and costs traditionally tied to circular commerce initiatives.
Resale programs often require high upfront investment and complex integrations.
Awin + Birl partnership enables brands to launch resale quickly and easily.
Customers can trade in and repurchase products via Birl’s managed resale platform.
Awin’s affiliate network boosts performance, reach, and measurable ROI.
Key benefits: new sales, stronger loyalty, easy integration, advanced analytics, global reach, and sustainability at scale.
Consumers are increasingly eco-conscious, willing to pay ~10% more for sustainable goods.
Historically, resale programs have been costly and resource-heavy, slowing adoption across the retail industry. By combining Birl’s fully managed resale platform with Awin’s performance-driven affiliate ecosystem, retail brands can now:
Increase sales & loyalty with trade-in and repurchase programs.
Launch resale without technical complexity, no in-house resources required.
Measure results transparently via Awin’s analytics and attribution.
Expand globally, reaching new customers across the US, UK, and beyond.
Advance sustainability goals by extending product lifecycles and reducing waste.
The partnership comes as consumer and regulatory pressures mount. Recent studies show that shoppers are willing to spend nearly 10% more on sustainably sourced goods, while governments worldwide enforce stricter environmental regulations.
“This partnership aligns perfectly with our mission to reduce barriers for brands embracing sustainability,” said Eric Laughlin, Technology Partner Lead at Awin. “Together, we’re enabling brands to meet consumer demand for circularity while achieving strong commercial results.”
Cam McGimpsey, Co-Founder & CEO of Birl, added:
“Resale shouldn’t be complicated or expensive for brands to adopt. By working with Awin, we can help brands launch resale programs quickly, reach customers worldwide, and measure results through the affiliate marketing ecosystem. It’s a win for brands, customers, and the planet.”
The partnership marks another milestone in Awin’s own sustainability journey, reflecting its commitment to lowering commerce’s environmental footprint and fostering partnerships that enable circular economies.
For more information, visit Awin’s sustainability page.
Awin provides a real alternative to big tech advertising, putting brands back in control of growth. Its affiliate platform enables advertisers to partner with publishers worldwide, control costs, and align programs to unique goals. For more details, visit www.awin.com/gb.
Birl is a plug-and-play circular commerce platform that empowers fashion and sports brands to unlock revenue from resale. Customers trade in pre-loved items for instant store credit, while Birl manages logistics, AI verification, pricing, resale, and customer support.
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