AgencyAnalytics, the leading client reporting platform for marketing agencies, has published its 4th annual Marketing Agency Benchmarks Report, featuring insights from more than 220 agency leaders across the USA, Canada, Australia, UK, and New Zealand.
The 2025 edition highlights how generative AI, paid advertising, and strong client relationships are shaping the future of agency success.
73% say Generative AI has permanently changed content discovery, fueling oversaturation and reduced organic reach.
68% expect paid advertising to drive the strongest results in 2025.
Paid advertising is now offered by 89% of agencies, overtaking SEO and web design.
43% report client lifespans of 2–5 years, emphasizing relationships and communication.
70% say client reporting is critical for retention, most completing reports in under 30 minutes using AgencyAnalytics.Generative AI Reshapes the Agency Landscape
According to the survey, generative AI is reshaping how content is discovered, with 73% of leaders acknowledging its lasting impact. This shift raises concerns around content oversaturation and declining organic visibility, making adaptability critical for agencies.
With 68% of respondents predicting paid ads will outperform other channels, advertising has become the top service offered by agencies—provided by nearly 9 in 10 firms. This marks a significant shift from SEO and web design dominance in prior years.
The report also shows the continued importance of relationship-driven retention. Nearly half of agencies report average client tenures of 2–5 years, reinforcing the role of transparent communication.
Additionally, 70% say reporting is vital to retention, with agencies using AgencyAnalytics to build client-ready reports in less than 30 minutes.
“As generative AI, economic shifts, and evolving platform rules redefine the landscape, agencies must double down on what drives real results,” said Joe Kindness, CEO at AgencyAnalytics. “This year’s report offers a fresh, honest look at what’s working—and what’s not—in 2025.”
The 2025 Marketing Agency Benchmarks Report is available for free download here: https://agencyanalytics.com/p/agency-benchmarks...
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