Marketers face growing challenges with fragmented data, audience fatigue, and the limitations of walled gardens. Adstra addresses this with the launch of Conexa Workspace, a new turnkey interface for its Conexa™ Composable Identity Platform. The workspace gives brands self-service access to unify first-party data, identify anonymous website visitors, and expand their total addressable market with greater control and transparency.
Adstra launches Conexa Workspace, a turnkey UI for its composable identity platform.
It enables brands to unify fragmented first-party data into a single, persistent customer view.
The platform identifies anonymous website visitors using Adstra's identity graph.
Marketers gain direct access to consumer attributes to expand their total addressable market.
It aims to help DTC and challenger brands combat scale limitations of walled gardens.
The solution is modular, allowing brands to use specific features or the full identity suite.
Conexa is positioned as the industry's first Composable Identity Platform, designed to be modular and adaptable to a brand's specific needs. Conexa Workspace makes this powerful infrastructure accessible through a self-service interface, allowing marketing teams to directly harness its capabilities without heavy technical integration. This empowers brands to fill critical gaps in their identity strategy, whether they need to enhance existing systems or deploy a complete solution.
The workspace focuses on three key areas to drive growth. First-Party Data Unification & Enrichment allows brands to create a single customer view from disparate data sources. Online Visitor Intelligence resolves anonymous website traffic into known, addressable audiences. Total Addressable Market (TAM) Expansion provides direct access to Adstra's identity graph and attributes, enabling precise audience scaling and activation beyond platform-limited cookies.
A central value proposition is returning control and transparency to brands. By offering "direct, non-transcoded distribution" of audiences, Conexa Workspace aims to provide higher match rates and lower cost-per-acquisition compared to opaque, walled-garden tools. This is particularly critical for direct-to-consumer and challenger brands seeking efficient growth and measurable ROI from their marketing spend.
The launch of Conexa Workspace represents a significant step in making sophisticated identity resolution an accessible, operational tool for marketing teams. As the deprecation of third-party cookies and platform limitations persist, the ability to own and activate a unified customer identity becomes a core competitive advantage. Adstra's offering provides a flexible, interoperable path forward, putting the power of enterprise-grade identity directly into the hands of brands.
About Adstra
Adstra is a leading provider of composable identity solutions, empowering brand marketers, advertising agencies, publishers and platforms with flexible, scalable options that seamlessly integrate within today's data ecosystems. Adstra’s preconnected omnichannel identity network and readily available digital audiences enable clients to recognize and engage customers across all touchpoints with unprecedented precision. By bridging fragmented data and comprehensive identity resolution needs, Adstra unlocks deeper customer insights, enhances personalization, and maximizes ROI across channels.
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