Ad.com Interactive Media, Inc., a leader in performance marketing, has acquired Underdog Media, an ad monetization platform known for delivering 100% viewable ad units. This acquisition expands Ad.com’s Advertising.com portfolio, offering advertisers and demand-side platforms (DSPs) access to premium, one-hop supply chain inventory. The deal enhances publisher revenue streams and strengthens advertiser performance through innovative ad solutions.
Ad.com Interactive Media acquires Underdog Media to enhance ad inventory.
Underdog’s 100% viewable ad units integrate with Advertising.com’s portfolio.
DSPs gain access to premium, one-hop supply chain inventory.
Publishers benefit from increased revenue through Advertising.com’s demand capabilities.
Advertisers achieve better reach and performance with transparent processes.
The acquisition combines expertise for a stronger digital advertising ecosystem.
The acquisition of Underdog Media bolsters Ad.com’s ability to deliver exclusive, high-quality ad inventory. Underdog’s platform, known for its 100% viewable ad units, integrates seamlessly with Advertising.com’s programmatic technology. This synergy provides DSPs with direct access to premium publisher networks, ensuring advertisers can reach their target audiences with greater precision. The deal positions Ad.com as a leader in delivering scalable, performance-driven advertising solutions.
Underdog Media’s established relationships with premium publishers align with Advertising.com’s mission to maximize digital revenue. By leveraging Advertising.com’s demand capabilities, publishers can expect higher yields from their ad inventory. The integration ensures a transparent supply chain, benefiting publishers with consistent and reliable revenue streams while maintaining the quality of their digital experiences.
The combination of Underdog Media’s innovative ad formats and Advertising.com’s advanced technology creates a robust marketplace for advertisers. “By bringing together Underdog Media’s publisher relationships, 100% viewable ad products, and direct DSP access with Advertising.com’s advertisers and programmatic tech, we’re building a stronger marketplace,” said Matt Leardini, President of Advertising.com. This strategic move enhances advertiser reach, performance, and transparency in the digital advertising ecosystem.
Underdog Media’s track record of creating proprietary ad formats since 2007 complements Advertising.com’s expertise in performance marketing. “Since 2007, we’ve been building something special at Underdog Media – starting with our top digital talent and creating proprietary ad formats that actually work for our advertisers and providing a revenue stream that publishers can count on,” said Shayne Mihalka, CEO & Founder of Underdog Media. The acquisition unites two teams with deep industry knowledge, fostering innovation in digital advertising.
The acquisition of Underdog Media by Ad.com Interactive Media, Inc. marks a pivotal step in reshaping the digital advertising landscape. By combining premium inventory, advanced technology, and industry expertise, the deal delivers measurable value to advertisers, publishers, and the broader digital ecosystem.
Ad.com is a leader in next-generation digital media and performance advertising platform that helps brands and publishers drive results through precision data, contextual AI, and scalable innovation. With more than two decades of experience across search, display, native, and view advertising, Ad.com is reshaping the future of digital media.
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