BIScience has launched Ad Click-Through Rate (CTR) Competitive Intelligence inside AdClarity, the world’s leading AI-powered ad intelligence platform. Powered by real user engagement data from a 30-million-strong global opt-in panel, the new feature delivers accurate, cross-channel CTR benchmarks for display, video, social, mobile, and in-app ads — enabling brands, agencies, and publishers to see exactly which competitor creatives and strategies are driving clicks.
Until now, advertisers have had to guess or rely on self-reported platform metrics to understand creative performance. AdClarity’s new CTR Competitive Intelligence closes that gap by measuring actual clicks from real users across every major channel and device — no sampling, no modeling, no black-box algorithms.
Users can instantly compare their campaigns against direct competitors or the entire market, identify which headlines, visuals, offers, and calls-to-action generate the highest engagement, and shift budget to proven winners.
"This release helps companies understand the market earlier and act faster," said Daniel Junowicz, VP of Sales at BIScience. "Ad Click-Through Rate Competitive Intelligence provides a clear view of engagement, enables apples-to-apples benchmarking across markets, and supports data-driven optimization in real time."
Integrated alongside AdClarity’s existing metrics — media spend, impressions, CPM, and share of voice — the platform now offers the most complete performance picture available, turning competitive intelligence into immediate strategic advantage.
BIScience is a global leader in AI-powered digital and behavioral data intelligence, serving more than 2,000 brands, including hundreds of Fortune 500 companies, research firms, agencies, retailers, publishers, and investors worldwide. With a human panel of 30 million opt-in users, BIScience delivers precise, scalable insights that help organizations uncover opportunities, benchmark performance, and optimize strategy. The company operates across offices in New York, Tel Aviv, and Sydney. Its main products include AdClarity for digital ad intelligence, Consumer Behaviors for audience insights, and Purchase Data for transaction analysis.
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