ABCS Insights has been selected as the primary measurement partner for Screenverse, the largest network of digital out-of-home (DOOH) inventory. This partnership aims to enhance the attribution and performance measurement of Screenverse's DOOH advertising campaigns, providing advertisers with actionable insights to optimize their media strategies.
ABCS Insights named primary measurement partner for Screenverse's DOOH network.
Partnership enhances attribution for brand, consideration, and sales lift.
Utilizes privacy-safe datasets, including 23M household receipt panel.
Measures impact across Screenverse’s 100,000+ digital screens in 210 markets.
Provides full-funnel campaign validation and optimization.
Strengthens DOOH’s role in omnichannel advertising strategies.
ABCS Insights will deliver comprehensive measurement solutions for Screenverse’s extensive DOOH network, which spans over 100,000 digital screens across 210 markets. By leveraging deterministic datasets, including a 23 million-household receipt panel, a 20 million-member U.S. survey panel, and a location dataset of 70 million individuals, ABCS ensures precise visibility into consumer exposure to DOOH placements. This enables advertisers to connect ad exposure to measurable outcomes, such as brand awareness, consideration, and sales lift, optimizing campaigns for maximum impact.
The partnership emphasizes privacy-safe data practices, utilizing ABCS Insights’ robust datasets to provide actionable, omnichannel insights. The location dataset allows for accurate tracking of consumer interactions with Screenverse’s DOOH placements, establishing a clear link between ad exposure and downstream effects. This approach supports advertisers in quantifying the real-world impact of their campaigns, ensuring data-driven decisions that enhance return on ad spend (iROAS).
Screenverse’s vast network, which includes billboards, urban panels, and screens in retail, residential, and cinema spaces, offers advertisers unparalleled versatility. ABCS Insights complements this by providing full-funnel campaign validation and optimization. "We are thrilled to partner with Screenverse to provide a comprehensive measurement solution," said Jerome Shimizu, CEO of ABCS Insights. "Screenverse's industry-leading network of 100,000+ digital screens across 210 markets offers advertisers the versatility to drive results at every stage of the funnel. Our ability to measure and optimize each step of that journey complements that versatility perfectly."
The partnership aligns with the growing demand for robust measurement in programmatic DOOH advertising. "At Screenverse, we're always looking to align with partners who not only understand the evolving landscape of programmatic DOOH but push it forward. ABCS Insights stood out as our preferred measurement partner because of their deep expertise, flexible approach, and commitment to delivering actionable, omnichannel insights," said Montana Accavallo, SVP of Programmatic and Client Strategy at Screenverse. This collaboration strengthens DOOH’s role within the broader media mix, enabling advertisers to achieve meaningful results.
ABCS Insights and Screenverse are poised to set a new standard for DOOH advertising measurement, empowering brands and agencies to maximize their advertising investments through data-driven strategies.
Founded in 2020 and headquartered in Kissimmee, Florida, ABCS Insights is a leading provider of outcome-based advertising measurement. The company enables media publishers, advertising and media agencies, and intermediaries such as SSPs and DSPs to quantify the real-world impact of advertising.
Screenverse is the largest network of digital out-of-home (DOOH) inventory in the physical world. Established in 2020, Screenverse connects advertisers to premium DOOH media nationwide. Over the last five years, they've built a robust portfolio of over 100,000 digital screens across 20 networks, including billboards, urban panels, and screens in retail spaces, residential buildings, cinemas, and more. Available via programmatic or direct buying, their inventory is leveraged by some of the world's largest brands and agencies, delivering meaningful results for both advertisers and media owners.
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