Ripple Fiber has appointed industry veteran Chris Peeples as its new Chief Revenue Officer (CRO), reinforcing the company's commitment to expanding its fiber internet footprint and accelerating customer growth across its markets. Effective June 15, 2026, Peeples will oversee the company's go-to-market strategy, revenue generation initiatives, sales and marketing alignment, and customer acquisition efforts.
The appointment comes as demand for high-speed, reliable connectivity continues to rise, creating new opportunities for fiber internet providers to differentiate through customer experience, strategic execution, and market expansion.
As competition in the fiber broadband market intensifies, service providers are increasingly focusing on strategic execution, customer engagement, and market differentiation. Ripple Fiber's decision to establish a dedicated Chief Revenue Officer role reflects its focus on sustaining growth while expanding its presence in both emerging and established markets.
“The era of fiber being a differentiator on its own is coming to an end. As overbuild accelerates and competition intensifies, the companies that continue growing are the ones with a sharper sales and marketing strategy, a clear value proposition, and the discipline to execute both. That’s what led us to establish this role,” said Lance van der Spuy, President, Ripple Fiber.
“With over 30 years spanning both cable and fiber, Chris has seen this industry from every angle and understands what customers want. We are confident he will elevate our presence in new and mature markets.”
Peeples joins Ripple Fiber with extensive leadership experience across both regional and large-scale broadband providers. Most recently, he served as Chief Revenue Officer at Mercury Fiber, where he led market development, revenue generation, customer retention, and strategic planning for sales and marketing operations.
Prior to that, he held the position of Senior Vice President of Sales, Care, and Demand Generation at Lumos Fiber. His background in sales leadership, customer acquisition, and demand generation is expected to support Ripple Fiber's continued growth objectives as the company expands its network and customer base.
In his new role, Peeples will be responsible for driving revenue growth while enhancing customer engagement strategies across multiple channels. His appointment aligns with Ripple Fiber's ongoing investments in brand awareness, service improvements, and network expansion initiatives.
“Joining Ripple Fiber is an incredible opportunity to help shape the next phase of the company’s growth,” said Chris Peeples, Chief Revenue Officer, Ripple Fiber.
“The demand for reliable, high-speed connectivity has never been greater, and Ripple Fiber is uniquely positioned to meet that need. I’m excited to partner with the team to drive customer growth, strengthen our market leadership, and deliver exceptional value to the communities we serve.”
The addition of a dedicated revenue leader signals Ripple Fiber's intention to compete aggressively in the evolving broadband landscape, leveraging both infrastructure investments and strategic go-to-market execution to strengthen its market position.
As fiber broadband adoption continues to grow, Ripple Fiber is positioning itself to capitalize on increasing demand by enhancing its leadership team, expanding customer reach, and delivering high-performance connectivity solutions to communities across its service footprint.
ABOUT RIPPLE FIBER®
Founded in 2021, Ripple Fiber® provides thousands of homes and businesses with brighter, faster fiber internet built for the speed of life. Powered by a 10-gig, 100% fiber-optic network, Ripple Fiber is redefining connectivity for communities across 11 states while expanding access to reliable, future-proof internet. Ripple Fiber believes the biggest wave starts as a ripple. For more information, visit ripplefiber.com.
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