AT&T Mexico, in collaboration with Circles, has launched Wim, a fully digital mobile brand powered by Circles’ Software-as-a-Service (SaaS) platform. This innovative service delivers a seamless, app-based mobile experience, leveraging eSIM technology and premium lifestyle perks to meet the demands of modern consumers.
AT&T Mexico partners with Circles to launch Wim, a digital mobile brand.
Operates via a mobile app with 100% eSIM activation in under two minutes.
Offers flexible plans with perks like Amazon Prime and LoungeKey access.
Launched in seven months, one of the fastest digital telco rollouts.
Supports digital transformation with scalable, user-centric mobile services.
Available nationwide in Mexico, redefining telco with a techco model.
Wim, AT&T Mexico’s digital brand, operates entirely through a mobile app, eliminating the need for physical SIM cards with 100% eSIM activation. Launched in just seven months, it ranks among the fastest digital telco rollouts globally. “Wim –AT&T Mexico’s Digital Brand– is designed to provide a streamlined and user-centric mobile experience that aligns with the evolving expectations of connected consumers,” said Samy Abuyagui, CRO AT&T Mexico. The platform allows users to activate their eSIM in under two minutes, offering a frictionless onboarding experience.
Wim provides flexible mobile plans tailored to a connected world, integrating premium perks through partnerships with Amazon Prime, Paramount Plus, and LoungeKey. These offerings include on-demand entertainment, travel benefits, and airport lounge access, all managed via a single app. “By focusing on flexibility, transparency, and ease of use, Wim –AT&T Mexico’s Digital Brand– demonstrates how telcos can adapt to meet the demands of a digital-first world while continuing to deliver reliable and accessible services,” Abuyagui added. This approach enhances user engagement and satisfaction.
The collaboration with Circles leverages its full-stack SaaS platform and deep telco expertise to enable rapid deployment and scalability. “We’re proud to power AT&T Mexico’s launch of Wim. Wim is a proof point for what the future of telco looks like - fully digital, app-powered service that shows how telcos can rapidly transform into techcos with the right platform,” said Deepak Gulati, President of Corporate and Industry Alliances of Circles. The platform’s efficiency allowed AT&T Mexico to scale a next-generation mobile experience in record time.
This launch marks a significant step in AT&T Mexico’s digital transformation, positioning it as a leader in the telecommunications industry. By adopting a techco model, Wim sets a new standard for digital mobile services, offering a scalable and practical approach to meet evolving consumer needs. Available nationwide in Mexico via eSIM, Wim is poised to drive a broader digital revolution across the Americas and beyond, redefining how telcos deliver value.
Wim’s launch represents a bold leap toward a digital-first telecommunications landscape. By combining Circles’ innovative SaaS platform with AT&T Mexico’s market expertise, Wim delivers a user-centric, flexible, and scalable mobile experience that caters to the modern consumer, setting a benchmark for the future of telco services.
AT&T Mexico is transforming the telecommunications industry by fostering competition and shaping the next generation of mobile internet. AT&T Mexico products and services are available nationwide at its points of sale. For more information about AT&T Mexico products and services.
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across 14 countries and 6 continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
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