Tells.co has launched a new developer integration hub designed to help CRM and SaaS providers integrate business messaging into their existing software. Rather than introducing a new product, the hub centralizes technical documentation, integration resources, and implementation guidance, enabling development teams to deploy messaging capabilities without managing the complexities of telecom infrastructure.
Quick Intel
Tells.co has introduced a developer integration hub that helps software vendors embed messaging capabilities into CRM systems and SaaS applications. The new hub serves as a centralized documentation portal, directing engineering and product teams to the appropriate integration path based on their use case.
Whether organizations want to add text messaging inside CRM records, enable programmable messaging within SaaS products, or access enterprise API documentation, the hub provides a structured entry point to the existing Tells API.
Although integrating messaging APIs may appear straightforward, businesses often face operational challenges after deployment. These include A2P 10DLC sender registration, customer consent management, opt-out compliance, delivery tracking, and carrier relationships.
"Product teams do not want to become a telecom operation," said David Schlaegel, Co-Founder of Tells.co. "They want one integration and someone else holding the carrier side."
To reduce this operational burden, Tells manages 10DLC, short code, and toll-free registration processes while coordinating carrier reviews on behalf of customers. The company notes that final approval decisions remain under the control of carriers and industry registries.
The developer hub documents Tells' unified messaging platform, which provides access to multiple communication channels through a single OAuth2-authenticated REST API.
Available capabilities include:
This unified approach allows development teams to build messaging workflows without managing multiple integrations.
Alongside API documentation, Tells has published a vendor-neutral messaging provider evaluation guide. The resource compares publicly available information about Tells and Twilio across areas including documentation, support models, registration ownership, geographic coverage, and channel availability. It also includes a checklist organizations can use when evaluating messaging providers.
API access is provisioned during customer onboarding rather than through public self-service registration. Customers receive endpoint documentation, SDKs, Postman collections, and sandbox credentials after account setup.
The new developer hub aims to help software companies accelerate messaging integrations while reducing the operational complexity associated with carrier compliance and business messaging infrastructure.
Tells.co is a business messaging platform serving organizations that run high volume United States and Canada messaging programs, combining SMS, RCS, AI voice agents, call announcements, and number intelligence with sender registration and program operations performed by the Tells team.
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