Performive has officially rebranded as CloudFirst, completing the unification of the two previously combined companies under a single identity. This move solidifies their position as a differentiated managed services leader, offering an expanded portfolio of secure cloud hosting, data protection, and IT resilience solutions for mid-market and enterprise organizations.
Performive officially adopts the CloudFirst brand, unifying the combined companies under a single identity.
The rebrand reflects the merged entity's expanded portfolio, including cloud, security, disaster recovery, and IBM Power Systems support.
Customers gain access to a broader service set without changes to contracts, billing, or existing support channels.
The combined engineering and support teams provide deeper technical expertise and greater capacity.
Channel partners gain access to enhanced services and stronger enablement for market differentiation.
The unified brand aims to simplify the market message and strengthen the company's position as a managed services leader.
The rebrand to CloudFirst represents the culmination of the companies' previously announced combination, bringing together decades of collective experience, global reach, and technical expertise. Operating under one brand is designed to streamline operations and present a clear, unified market identity. Wayne Kiphart, CEO of CloudFirst (formerly Performive), stated, “Adopting the CloudFirst brand allows us to go to market with a clear, unified identity that represents the full breadth of our capabilities and the value we deliver. Simply put, it helps us serve customers and partners better, faster, stronger, and smarter.”
For customers, the unified brand translates to an expanded and more integrated service portfolio without disruption. This includes Microsoft Security, Disaster Recovery as a Service, IBM i (AS/400) and AIX cloud modernization, and enhanced business continuity across Windows, Linux, and IBM Power platforms. Partners will benefit from a broader set of services and stronger enablement support. Sal Esposito, CRO of CloudFirst, emphasized, “This brand unification reflects who we already are today, one team with a shared commitment to technical excellence and customer success.”
The company assures customers of a seamless transition, with no immediate changes to contracts, billing, or support channels. The focus remains on delivering the same trusted services now backed by the combined scale and capabilities of the unified organization. The rebrand positions CloudFirst as a single, trusted partner for organizations seeking to secure, modernize, and optimize complex, mission-critical IT infrastructure.
The Performive-to-CloudFirst rebrand is a strategic step to consolidate market presence and operational strength. By aligning under the CloudFirst name, the company reinforces its commitment to providing resilient, high-performance managed services, offering customers and partners a simplified, powerful gateway to a comprehensive suite of cloud and IT infrastructure solutions.
About CloudFirst
CloudFirst is an enterprise-class cloud hosting and managed services provider delivering secure infrastructure, data protection, Disaster Recovery as a Service, and managed security for mission-critical workloads. We support complex enterprise environments across Windows, Linux, IBM i, and AIX, spanning both IBM Power Systems and Intel-based platforms.
Built for organizations that require high availability, resilience, and performance, CloudFirst helps reduce infrastructure complexity, protect critical data, and ensure always-on operations for the systems that matter most.
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