Futureverse, a leader in AI and metaverse technology, partnered with Rakuten Wallet to launch RakutenWallet.Pass, a seamless onboarding solution for Web3. This initiative, announced in Tokyo, enables Rakuten Wallet’s millions of users to access Web3 benefits like digital ownership and immersive experiences without the complexities of traditional blockchain interactions, powered by Futureverse’s Pass technology and The Root Network blockchain.
Launched May 8, 2025, in Tokyo, Japan.
RakutenWallet.Pass simplifies Web3 onboarding for Rakuten Wallet users.
Powered by Futureverse’s Pass technology and The Root Network Layer 1 blockchain.
Offers digital ownership and immersive experiences, like Reebok Impact digital sneakers.
Backed by a Memorandum of Understanding (MoU) for ongoing Web3 and metaverse collaboration.
Accessible at rakutenwallet.readyverse.com.
RakutenWallet.Pass, detailed in a May 8, 2025, press release, integrates Futureverse’s proprietary Pass technology to provide a user-friendly digital wallet experience. “What we’ve built with our Pass product is a seamless login experience,” said Aaron McDonald, CEO and Co-Founder of Futureverse. “We’ve made the technology itself invisible, allowing millions of users to engage with digital ownership, immersive experiences, and next-gen commerce with ease.”
The solution eliminates traditional Web3 onboarding barriers, such as complex blockchain knowledge, by offering a secure, intuitive interface. Powered by The Root Network, a Layer 1 blockchain, RakutenWallet.Pass enhances interoperability for Web3 content in gaming and metaverse applications, ensuring assets like digital collectibles can be used across ecosystems.
Seamless Onboarding: One-click login removes technical hurdles, making Web3 accessible to non-technical users.
Digital Ownership: Users can own and manage digital assets, such as NFTs, with full interoperability.
Immersive Experiences: Includes Reebok Impact, where users transform photos into personalized digital sneakers (e.g., Reebok Pump, Classic Leather, Club C) using Futureverse’s AI, wearable in virtual environments.
Next-Gen Commerce: Supports innovative digital commerce models, enhancing user engagement.
Scalability: Leverages Rakuten Wallet’s extensive user base for mass adoption.
One of the first offerings, Reebok Impact, allows users to create custom digital sneakers from personal photos, integrated into avatars across Futureverse’s ecosystem. Available from May 8, 2025, at rakutenwallet.readyverse.com, this experience showcases the partnership’s focus on blending AI, Web3, and consumer engagement.
The partnership, formalized through an MoU, builds on Rakuten Wallet’s prior Web3 explorations, such as its 2024 collaboration with CALIVERSE for metaverse services. Futureverse, known for projects like Readyverse with Warner Bros. and partnerships with brands like FIFA and Muhammad Ali, brings its AI and blockchain expertise. Rakuten Wallet, part of Rakuten Group, enhances its crypto exchange services with Web3 innovations, positioning itself as a leader in digital finance.
The launch aligns with 2025’s growing Web3 adoption, with 80% of Fortune 500 companies pursuing Web3 initiatives, per a 2024 Coinbase study. The global metaverse market is projected to reach $1.3 trillion by 2030, driven by simplified onboarding solutions like RakutenWallet.Pass. Competitors like Microsoft and Nike are also integrating Web3, but Futureverse’s focus on interoperable, user-friendly infrastructure sets it apart. Posts on X highlight enthusiasm for the partnership’s potential to onboard Japan’s crypto users, though some note scalability concerns, which remain inconclusive.
RakutenWallet.Pass positions Futureverse and Rakuten Wallet to lead Web3 adoption in Japan and beyond, leveraging Rakuten’s 1.7 billion global users. By prioritizing user experience and interoperability, the partnership could redefine digital commerce and metaverse engagement. Future collaborations under the MoU may expand to gaming, NFTs, and live events, building on Futureverse’s $54M funding and Animoca Brands partnership.
Rakuten Wallet is a digital asset and cryptocurrency exchange service under Rakuten Group, dedicated to providing secure, user-friendly, and innovative financial solutions. Rakuten Wallet now also offers web3 services and continues to explore and lead advancements in the industry.
Futureverse is a technology company building the foundation for the next chapter of the internet. Its proprietary tools across AI, blockchain, digital identity, and virtual asset infrastructure power everything from avatars and collectibles to immersive games and expansive metaverse experiences. Futureverse enables brands, developers, and businesses to deepen consumer engagement, unlock new revenue streams, and future-proof their digital strategies. By making onboarding effortless and digital ownership seamless, Futureverse transforms once-complex technologies into simple, invisible experiences. Named one of Fast Company's Most Innovative Companies, Futureverse partners with Netflix, MLB, DC Comics, Rakuten Wallet, Reebok and Warner Bros. to redefine how people connect with brands in an open, interoperable digital world.
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