Intentsify has announced QuantumDemand, the only AI-powered solution that gives enterprise marketing and sales teams complete buying group context: a unified understanding of who is buying, what they're evaluating, how they're engaging, and where they are in the purchase journey. The solution moves B2B revenue teams beyond MQLs to understand and engage the entire buying group.
Intentsify launches QuantumDemand for AI-powered buying group activation.
Provides complete buying group context beyond isolated intent data.
Includes Quantum Index, a proprietary measure of buying group readiness.
Combines Identity Graph and Knowledge Graph for meaningful buying context.
Shifts focus from MQLs to Marketing Qualified Accounts (MQAs).
Available immediately for enterprise organizations.
Enterprise buying has fundamentally changed. Buying committees are larger and more diverse, their journeys are longer, and AI is rapidly transforming how organizations research, evaluate, and purchase solutions. Yet most go-to-market platforms still optimize individual tactics like campaigns, channels, impressions, clicks, and MQLs, rather than understanding how all engagements of each persona holistically affect buying group movement toward a purchase decision. QuantumDemand changes that by moving beyond isolated intent data to deliver buying context: a unified understanding of who is buying, what solution they're evaluating, how their buying group is forming, and how marketing engagement is influencing purchase decisions.
Organizations use QuantumDemand to identify solution-specific buying groups with precision; engage buying committees across the channels buyers already use; measure buying group progression instead of isolated marketing activity; and prioritize the accounts most likely to become pipeline. Every QuantumDemand engagement includes the Quantum Index, a proprietary measure of buying group readiness. Instead of identifying MQLs, organizations gain a clearer view of Marketing Qualified Accounts backed by the engagement of an entire buying committee.
"For decades, B2B marketing has optimized for the metrics technology made easy to measure: clicks, leads, impressions, and MQLs. But enterprise buying decisions have never been made by individuals. They're made by buying groups," said Marc Laplante, CEO and Co-founder of Intentsify. "Our customers have been telling us they need more than data or another platform; they need the context to understand how buying decisions are actually made. They already trust Intentsify's data foundation. QuantumDemand is the natural evolution of that foundation, transforming buyer identity, buying group behavior, and solution-level intent into the contextual intelligence modern revenue teams — and the AI systems they'll increasingly rely on — need to make better decisions."
About Intentsify
Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today and solutions to act on that intelligence. Intentsify's AI-powered solutions empower marketers to turn buying signals into pipeline through customized advertising and lead generation programs. Combining an unrivaled portfolio of data sources and an industry-leading media ecosystem, Intentsify enables full-funnel go-to-market programs for revenue acceleration.
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