Integral Ad Science, a prominent global media measurement and optimization platform, has appointed Melissa Furze as Head of Data Science. Reporting to the Chief Technology Officer, Furze will oversee the company's worldwide data science, AI, and analytics efforts, collaborating with product, engineering, and commercial teams to advance innovation and enhance protection and performance solutions for advertisers and publishers.
Quick Intel
"Mel brings an exceptional combination of deep technical expertise, global leadership, and commercial impact," said Lisa Utzschneider, CEO of Integral Ad Science. "Her experience building AI-powered data organizations and translating insights into real customer value will be instrumental as IAS leans into our AI-first strategy to leverage our deep data insights to power new solutions that make advertising more valuable."
Furze offers over 20 years of expertise in data, analytics, AI, and customer insights. At LinkedIn, she served as Global Vice President of Customer Science for Marketing Solutions, contributing significantly to business scaling as part of the executive team.
She established and directed the Customer Science organization, integrating analytics, research, data engineering, AI development, measurement, and solutions engineering globally. Her responsibilities encompassed multi-year commercial and AI transformations, proprietary intelligence platforms, productivity automation, and commercialization of advanced data products. Furze also led data privacy, trust, and governance initiatives.
Earlier positions at LinkedIn included Global Director of Marketing Insights and senior analytics roles in EMEA and LATAM. Before LinkedIn, she held executive analytics leadership at DAA (Dublin Airport Authority), O2 (Telefónica Group), Eircom, and Wunderman, managing teams across Europe, Asia-Pacific, and Australia.
"I'm excited to join IAS at a pivotal moment for the company," said Melissa. "IAS plays a critical role in delivering trust, transparency, and performance across digital media, and I look forward to building on its strong foundation to drive the next generation of data science and AI-powered solutions."
This appointment aligns with IAS's emphasis on AI-driven advancements to provide actionable data, ensuring ads reach real audiences in brand-safe environments while optimizing returns for advertisers and yields for publishers.
By bringing Furze's proven track record in AI transformation and commercial application, IAS reinforces its position as a benchmark for digital media quality and innovation.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.