TriNet , a leading provider of comprehensive human resources solutions for small and medium-size businesses, has announced the expansion of its TriNet Ascend program. Originally launched in Metro Atlanta in 2025, the initiative aims to enrich, educate, and empower emerging sales professionals through targeted skill-building and real-world career opportunities.
Quick Intel
Scaling a Proven Sales Development Initiative
Following a successful inaugural year in Metro Atlanta, TriNet Ascend now reaches multiple major regional hubs. This broader footprint allows the company to attract and develop talent in high-growth markets while meeting increasing demand for capable sales professionals who understand the unique needs of SMBs. The program's structured approach equips participants with practical skills and direct experience, preparing them to deliver value to clients and partners effectively.
Core Elements of the TriNet Ascend Experience
Participants engage in comprehensive training that covers sales techniques, industry knowledge, and client-focused strategies. Hands-on opportunities allow them to apply learning in real scenarios, building confidence and competence. Post-program support includes dedicated mentorship and defined career progression, fostering long-term retention and professional growth within TriNet's sales organization.
Commitment to Talent and Innovation
TriNet's investment in TriNet Ascend underscores its emphasis on people development as a foundational element of company culture. By creating accessible entry points into sales careers, the program helps build a pipeline of innovative professionals equipped to support SMB clients through HR solutions.
"The tremendous response to TriNet Ascend's first year has confirmed what many leaders already know—there is a deep need for sales programs that combine skill-building with real career opportunity for newer professionals," said TriNet Chief Revenue Officer Shea Treadway. "By expanding TriNet Ascend, we're doubling down on our commitment to develop future sales leaders who can deliver exceptional value to SMBs and key partners."
"At TriNet, talent development is core to our culture," said TriNet Chief People Officer Catherine Wragg. "By advancing the TriNet Ascend program, we remain committed to attracting and cultivating top-tier professionals who will foster innovation and deliver meaningful benefits to our customers."
This expansion aligns with broader trends in HR tech and workforce development, where companies increasingly prioritize structured training programs to address talent shortages and enhance service quality for SMBs.
About TriNet
TriNet is a leading provider of Human Resources solutions for small and medium-size businesses, offering advanced technology-enabled services that include human capital expertise, employee benefits such as health insurance and retirement plans, payroll and payroll tax administration, risk mitigation, and compliance consulting. TriNet is committed to being a premier provider of HR services for a broad range of SMBs through industry leading benefits, sales distribution excellence, and a world class services delivery model.
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