The Predictive Index (PI), the leader in applying behavioral science to solve businesses’ most complex people problems, has appointed Lance Neuhauser as its new Chief Executive Officer. Neuhauser joins at a pivotal time as PI seeks to combine its 70+ years of behavioral science expertise with advanced technology tools available to HR and business leaders today.
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"AI is reshaping how companies hire, manage, and retain talent, and most organizations simply aren't equipped for it," said Neuhauser. "PI is different. We have the science, the technology, and a network of practitioners who've spent decades turning behavioral science into a real competitive advantage. My job is to build on that foundation with the best modern tools available, so this company can deliver even more value to the organizations we serve. And my first priority is listening to the people who know this business best."
Neuhauser has a strong track record in technology and data-driven businesses. He co-founded Resolution Media, which grew into the world’s largest search engine marketing agency before its acquisition by Omnicom. He later co-founded and scaled 4C Insights, a behavioral data platform for social and television advertising, and served as President of MediaOcean after the acquisition. Most recently, he has focused on building and advising AI-native companies, including as founder and CEO of Wendy, an AI-powered platform for children, and as Operating Partner at Interplay.
"What drew me to PI is decades of brand trust built around some of the most important data a company can have — how its people actually work. In a market flooded with new tools and bold claims, PI has validated science that organizations have relied on for over 70 years. That's not something you can replicate with a new logo and a language model," said Neuhauser.
"Lance is an experienced leader, across multiple technology cycles and at real scale," said J. Puckett, Board Chair. "He understands how to build strong organizations and how to leverage AI in ways that create lasting value. Not by disrupting what works, but by building on it. The board is fully aligned behind him and the mandate to move quickly."
Neuhauser’s appointment underscores PI’s continued investment in evolving its platform to deliver behavioral and cognitive insights more effectively throughout the employee lifecycle.
About The Predictive Index
The Predictive Index (PI) provides a science-backed platform that integrates behavioral and cognitive data into the employee lifecycle. PI's behavioral dataset spans millions of assessments across 90+ countries, creating one of the largest validated behavioral datasets in the world, a foundation that becomes exponentially more valuable as AI transforms how organizations make talent decisions. The company's methodology is globally recognized, with EFPA-certified assessments used by 10,000+ organizations, including Nissan, Citizens Bank, Blue Cross Blue Shield, and Omni Hotel to make objective, data-driven decisions that reduce bias and predict workplace performance.
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