The role of the Chief Human Resource Officer has expanded dramatically, moving from policy administration to shaping business strategy and workforce performance. Reflecting this evolution, the HR Policy Association has announced its immediate rebrand to the CHRO Association. This change underscores the organization's refined focus on serving as the definitive voice for the CHRO, representing approximately 400 of the world's largest employers. The rebrand aligns with the members' priorities to develop high-performing workforces through modern policy and practice in an era defined by technological transformation.
Quick Intel
The HR Policy Association has officially rebranded to the CHRO Association.
The change reflects the CHRO's expanded role as a transformational business leader.
A new Center on Workplace AI has been launched to provide expertise and policy guidance.
The association represents nearly 400 of the world's largest employers.
The rebrand continues a legacy of evolving to meet the needs of top HR executives.
The leadership team remains intact, with Tim Bartl continuing as CEO.
A key announcement accompanying the rebrand is the formation of a new Center on Workplace AI. Modeled after the long-standing Center on Executive Compensation, this new initiative is designed to build deep domain expertise in applying artificial intelligence to build high-performing workplaces. It will provide members with world-class research, a recognized peer network, and critical insights to navigate the policy and practical implications of AI on the workforce.
The rebrand marks the latest step in the organization's long history of adapting to the needs of its members. Originally founded in the 1960s as the Labor Policy Association, it evolved into the HR Policy Association in the 2000s as the HR function grew in strategic importance. This latest change to the CHRO Association signals the culmination of that journey, positioning the CHRO not just as a policy expert, but as a pivotal leader in enabling business success through talent, culture, and future-ready capabilities.
The CHRO Association's rebrand and new AI initiative highlight the critical and growing influence of the chief human resource officer. By focusing on strategic imperatives like artificial intelligence, the association is ensuring its members are equipped to lead their organizations through the complex challenges and opportunities of the modern world of work.
The CHRO Association is the leading organization representing chief human resource officers of major employers. The Association consists of nearly 400 of the largest corporations doing business in the United States and globally, and these employers are represented in the organization by their most senior human resource executive. Collectively, their companies employ more than 11 million employees in the United States, over nine percent of the private sector workforce, and 20 million employees worldwide. Member companies have a combined market capitalization of more than $8 trillion. These senior corporate officers participate in the Association because of their commitment to improving the direction of human resource policy, while enabling business success through a future-ready workforce that unlocks human potential.
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