augment.us (au) has announced a significant expansion of its platform, evolving from a specialized early-talent engagement solution into a comprehensive tool designed for candidates across all career levels. The platform addresses the critical challenge of long hiring cycles by enabling scalable "Sift and Keep-Warm" programs. These initiatives allow candidates to demonstrate sustained interest in potential employers, while providing companies with vital data to identify and mitigate the risk of candidates reneging on offers, a growing issue across industries.
Quick Intel
augment.us expands its platform from early-talent to all career levels.
It focuses on engaging candidates during long hiring cycles.
The platform powers "Sift and Keep-Warm" programs for employers.
A key feature is flagging potential candidate renege risks for recruiters.
In 2025, 76% of new hires and 67% of interns engaged via AU's platform.
The evolution was driven by partnerships with Allstate, CVS, and others.
Addressing the Modern Hiring Challenge
Initially focused on university recruitment and event engagement, augment.us developed its expanded capabilities through strategic partnerships with major organizations like Allstate, Ginkgo Bioworks, MilliporeSigma, and CVS. These collaborations highlighted a universal need: maintaining candidate engagement from initial application to final offer, especially as hiring timelines extend. The platform now helps companies combat candidate drop-off and protect their hiring investments.
Measuring Interest and Mitigating Risk
The core value of the expanded AU platform lies in its ability to quantitatively measure candidate interest over time. By providing candidates with custom experiences and gamified pathways, employers can gather data on engagement levels. This data is crucial for identifying which candidates are most likely to accept an offer and, conversely, which are at high risk of reneging, allowing recruiters to proactively focus their efforts.
"As hiring cycles lengthen and competition for engagement rises, our focus has shifted toward helping companies measure interest earlier and connect more meaningfully, not just with students, but with talent at every level," said Hayden Hall, Co-Founder of AU.
The platform's effectiveness is demonstrated by its 2025 metrics, which showed that 76% of new hires and 67% of interns were actively engaging through AU's custom experiences. This expansion positions augment.us as a vital tool for talent acquisition teams seeking to improve the efficiency and success rate of their hiring processes for all roles, from entry-level to executive.
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