SchoolMint, the leader in K–12 Strategic Enrollment Management solutions, has launched SchoolMint Recruitment, the first module of its Enroll 3.0 platform. Announced on September 3, 2025, this integrated system unifies student recruitment, lead tracking, digital ads, and enrollment, streamlining the process from initial outreach to the first day of school.
SchoolMint Recruitment launched as part of Enroll 3.0 platform.
Integrates lead tracking, digital ads, and enrollment in one system.
Features automated outreach, lead attribution, and funnel management.
Seamlessly connects with SchoolMint Enroll for data flow.
Targets single-site charter schools; district/network support in 2026.
SOC 2 Type II compliant, serving 11M+ students across 16,000+ schools.
SchoolMint Recruitment addresses the competitive K–12 school-choice environment by providing a comprehensive platform for small, resource-constrained teams. “SchoolMint Recruitment enables schools to connect every step of the recruitment and enrollment process in one place,” said Bryan MacDonald, CEO of SchoolMint. “It’s built for small, busy teams that need to work efficiently without adding staff or juggling multiple systems.” The platform responds directly to customer feedback, offering a CRM-like experience without complexity.
SchoolMint Recruitment offers:
Integrated Lead Tracking: Centralizes inquiries from ads, events, and websites in a single dashboard.
Streamlined Communication: Automates bulk emails, texts, drip campaigns, and personalized follow-ups.
Lead Attribution: Identifies high-performing marketing channels to optimize outreach.
Funnel Management: Tracks drop-off points to improve conversion rates. When paired with SchoolMint Enroll, recruitment data flows seamlessly into the enrollment process, eliminating manual entry and enhancing accuracy.
Designed for scalability, SchoolMint Recruitment captures and nurtures leads to prevent drop-offs after initial engagement, such as ad clicks. Its cloud-based architecture ensures efficiency, and SOC 2 Type II compliance guarantees data security. Currently available for single-site charter schools, the platform will expand to districts and networks in 2026, broadening its impact in the K–12 sector.
Serving over 11 million students across 16,000+ schools, SchoolMint strengthens its leadership in K–12 enrollment management with this launch. The platform addresses the growing demand for streamlined recruitment in a competitive school-choice market, projected to grow as parental demand for flexible education options rises. SchoolMint’s solution empowers schools to attract and retain students efficiently, enhancing operational outcomes.
SchoolMint serves more than 11 million students and families in 16,000+ schools. As the leading provider of K–12 Strategic Enrollment Management solutions, SchoolMint helps schools attract, enroll, and retain students, families, and teachers. The company is backed by BV Investment Partners and headquartered in Lafayette, LA. Learn more at schoolmint.com.
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