The Josh Bersin Company has released new research demonstrating that AI-first "dynamic enablement" in corporate learning dramatically outperforms traditional static training models. Companies adopting this approach are 2× more likely to innovate, 4× more likely to adapt to change, 28× more likely to unlock employee potential, 6× more likely to exceed financial targets, 5× more likely to be great places to work, and 7× more likely to achieve high productivity.
Quick Intel
The research, based on 50+ case studies and data from 800 organizations worldwide, marks the fifth iteration of Josh Bersin Company's long-running corporate learning studies. It concludes that 30-year-old e-learning models—video courses, static content, and learning management systems—are no longer adequate for today's pace of role, process, and task redesign driven by AI and business disruption.
Employees now demand relevant, up-to-date training accessible at the moment of need and personalized to their context. AI platforms generate and adapt content rapidly, shifting L&D from a "publishing model" of delayed course creation to real-time enablement that blends performance support, continuous skill building, and career growth directly in the flow of work.
While traditional courseware will persist for years, growing frustration with rigid systems and slow content development signals the start of a decade-long transition to AI-driven alternatives that offer higher impact at lower cost.
Fewer than 10% of organizations have developed strategies to leverage AI across learning processes or redesign roles post-AI. Most still treat learning as a separate activity rather than an integrated part of daily work, limiting maturity to dynamic enablement in only about 5% of cases.
To advance, L&D leaders should empower internal experts to create and share knowledge quickly, surface it on demand via chatbots, repositories, collaboration tools, or informal channels, and pair AI with strong human-centered design.
The study outlines three practical steps:
These insights are accessible and actionable through the Galileo Suite, where the agent conducts conversational maturity assessments across the Corporate Learning Framework, generates proficiency heat maps, diagnoses barriers, prioritizes actions, and builds customized development plans to evolve L&D teams into strategic performance consultants.
"Industries, processes, and tasks are being disrupted faster than ever—and most companies lack the skills to execute strategy. This isn't a training problem, it's an operating model crisis," said Jordan Hammerstad, Lead Analyst at Josh Bersin Company. "Top L&D teams have moved beyond the 'publishing model' to a new, dynamic, personalized focus on enablement that blends real-time performance support, continuous skill development, and hyperpersonalized career growth. Leading organizations position L&D as a strategic advisor, diagnosing business problems, prescribing the right interventions and driving measurable performance outcomes. Technology isn't enough—it's how AI-native technology is used that matters."
"Before AI, the business would request a solution, and the training department would deliver it three to six months later—often without diagnosing the underlying performance problem. Now, the mindset is shifting from owning learning products to enabling real learning," said Josh Bersin, CEO of The Josh Bersin Company. "Instead of merely responding to training requests and tracking metrics like course completions or learner satisfaction, the smart training leader partners with the business to understand how learning can deliver real hard-hitting value—integrating learning, knowledge management, and support directly in the flow of work."
The Definitive Guide to Corporate Learning: From Static Training to Dynamic Enablement builds on prior reports and provides the practical "how" for implementing AI in L&D, positioning the industry for significant transformation.
About The Josh Bersin Company
The Josh Bersin Company is the world's most trusted human capital advisors, providing research-based insights on talent, leadership, and organizational performance. Unlike traditional consultancies, we capture our integrated models, research, and guidance in a structured, scalable knowledge base—Galileo™—making trusted advice and decades of expertise accessible to anyone, anywhere, in real time. With a dedicated team constantly tracking market change, testing ideas, and applying a unique business lens, we help over a million HR and business leaders address their most pressing people challenges—aligning work, knowledge, and skills for maximum impact.
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