Flimp, a leading provider of employee benefits and HR communication solutions, has expanded its creative offerings with three new design styles and a unified 10-style catalog. Set to launch on May 12, these additions are built to help employers and brokers develop more consistent, visually engaging, and scalable benefits communication campaigns across open enrollment and year-round touchpoints.
Quick Intel
Flimp Expands Creative Catalog to Strengthen Benefits Communications
As organizations increasingly prioritize cohesive employee benefits communications, HR teams and brokers face growing pressure to deliver campaigns that are visually compelling, brand-consistent, and easy to scale across multiple formats. Flimp's expanded style catalog directly addresses this challenge by offering a single design system applicable across videos, microsites, print materials, and digital content.
Three New Styles Built for Modern Employer Branding
Each of the three newly introduced styles has been developed with specific branding and engagement goals in mind. Photo Sketch applies an AI-driven photo-to-sketch effect that transforms real imagery into a modern, illustrative design aesthetic. Scrapbook brings an edgy, cutout-collage look designed to grab attention in a crowded communications environment. Doodle features sports line-art characters that are simple enough to adapt to corporate brand colors, making it a versatile option for a wide range of organizations.
Unified Catalog Supports Campaign Consistency Across Touchpoints
Beyond the three new additions, Flimp has broadened existing style options to further support unified campaign development. The Collage style, for instance, now includes matching video and microsite components. A newly introduced Classic Photos style consolidates several options previously available only for Benefits Guides and Companion Pieces, offering flexibility across industries and brand standards. Organizations currently using retired styles will continue to receive support for renewals, ensuring continuity alongside access to newer creative directions.
Catalog Access and Broader Platform Reach
To support the rollout, Flimp has published a comprehensive styles catalog showcasing all 10 design options, including newly released styles and corresponding campaign components. The catalog details each style's visual direction and demonstrates how designs translate across Flimp solutions, including videos, microsites, and benefits guides.
"Our clients are increasingly looking for ways to streamline and scale their employee benefits communications without sacrificing creativity or brand consistency," said Wayne Wall, CEO of Flimp. "This expanded style catalog gives employers a flexible, campaign-ready foundation that works across every touchpoint, helping them engage employees more effectively during critical moments like open enrollment and beyond."
Employers and brokers interested in exploring the new catalog can request access at flimp.net/request-new-styles-catalog. For consultations or additional information, Flimp can be reached at flimp.net/contact.
With more than 1,700 client organizations spanning nearly every industry, Flimp continues to build on its position as a go-to partner for benefits communication. The expansion of its creative catalog reinforces the company's commitment to giving employers the tools they need to engage employees meaningfully, whether during open enrollment or throughout the year.
About Flimp
Flimp is a premier provider of employee benefits and HR communications solutions, educational content, texting and decision-support tools for employers, consultants, enrollers, and insurance carriers. Flimp Campaigns combines customized content with white-glove managed services to help ensure communications programs are successful. The company's technology platforms—Flimp Canvas, Flimp Connect, and Flimp Decisions—give clients the tools needed to engage, educate, and empower employees to make more informed benefits decisions. Flimp serves more than 1,700 corporate clients across nearly every industry, including dozens of Fortune 500 companies and partners of all sizes, including the top 10 brokers in the United States.
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