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Firstup, the pioneer in intelligent workforce communication and engagement platforms, has named Vinod Malhotra as Chief Technology Officer and Jen Franklin as Senior Vice President of Customer Value, bringing extensive expertise in engineering, AI, and customer success to drive innovation and deliver measurable business impact.
Quick Intel
Leadership Additions to Fuel Innovation and Customer Success
These strategic hires reinforce Firstup's commitment to advancing its platform amid evolving workforce needs, particularly in hyper-personalized, data-driven communications.
As CTO, Vinod Malhotra will oversee technology teams to ensure enterprise-grade reliability, advance AI functionalities, and accelerate market delivery while upholding quality and trust.
"Vinod joins at an important time for Firstup," said Bill Schuh, CEO of Firstup. "His experience and product-centric leadership will help us extend our position as the innovation leader in this market as we work toward our goal of building a company of consequence and delivering enduring value to our customers."
Jen Franklin, in her role as SVP Customer Value, will guide global teams to maximize platform adoption and achieve tangible results for clients.
"Jen has a deep understanding of how to drive customer value, with expertise in the employee engagement and employee experience domains and a tremendous passion for the business problems we solve for our customers," said Schuh. "Her leadership will help ensure that we build and execute an integrated go-to-market motion that drives customer success and delivers real value for our global user base."
Building on recent executive additions, these appointments position Firstup to evolve its intelligent communication tools, integrating with HR, IT, and business systems to enhance employee experience, productivity, retention, and revenue.
"This is a key step in advancing our mission and positioning Firstup for long-term success," said Schuh. "Vinod and Jen bring the leadership to support our customers, accelerate our innovation roadmap, and shape the future of employee communications and engagement."
These moves underscore Firstup's focus on blending cutting-edge technology with proven leadership to address critical organizational imperatives.
About Firstup
Firstup is the leading platform for intelligent communication and engagement that power meaningful business outcomes. As a true "mission control" for workforce communications, Firstup is built for organizations with critically important frontline employees – delivering the right message to the right person at the right time. The platform enables hyper‑personalized, data-driven journeys across channels (email, mobile, intranet, digital signage and more), bringing alignment, clarity and engagement to every level of the organization. With integrations to core HR, IT and business systems, Firstup reduces digital noise, surfaces actionable insights, strengthens employee experience and helps clients maximize productivity and retention. Trusted by large enterprises worldwide, Firstup transforms internal communication into measurable impact.
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