ActivTrak announced that its CEO, Heidi Farris, has been recognized as one of The Software Report's Top 25 HR Software Executives of 2025. This accolade highlights her leadership in driving innovation and growth in workforce analytics, positioning ActivTrak as a market leader.
Heidi Farris named to Top 25 HR Software Executives of 2025.
Farris led ActivTrak to 10X revenue growth and $60M in ARR.
Her prior roles contributed to $1.1B valuation at Idera.
ActivTrak's AI-powered platform enhances workforce productivity.
Trusted by over 9,500 organizations for actionable insights.
Recognition underscores Farris' impact on HR technology innovation.
Heidi Farris, as CEO and board director, has spearheaded ActivTrak's growth strategy, achieving a 10X revenue increase and nearly $60M in annual recurring revenue. Her leadership has solidified ActivTrak’s position in workforce analytics, delivering AI-powered solutions that provide actionable insights for workforce management, productivity, and planning. "Business leaders need accurate workforce insights to make informed decisions and unlock greater value from their investments," said Farris.
Before joining ActivTrak, Farris held leadership roles at Idera, where she facilitated the acquisition and integration of 12 companies, boosting the organization’s valuation from $250M to $1.1B in three years. Additionally, she has driven growth at four private equity-backed tech startups, achieving successful outcomes such as IPOs and recapitalizations. Farris currently serves as a board director at AppSignal and an Operating Advisor at Elsewhere Partners.
The Software Report’s rigorous evaluation process recognized Farris for her business achievements, innovative contributions, and influence on the human capital management industry. "Heidi's leadership has positioned ActivTrak at the forefront of one of the most dynamic and visible segments of enterprise software," said Chris Pacitti, Founder and Partner at Elsewhere Partners. Her vision and execution have fueled ActivTrak’s growth and strengthened its role as a leader in workforce analytics.
ActivTrak’s platform, trusted by over 9,500 organizations, transforms work activity data into measurable ROI, earning accolades from Deloitte’s Technology Fast 500, Inc. 5000, TrustRadius, and G2. With Farris at the helm, the company continues to innovate, providing privacy-first workforce intelligence to drive stronger business outcomes.
ActivTrak helps enterprises drive operational efficiency through AI-powered workforce intelligence. Its award-winning platform transforms work activity data into actionable insights for workforce management, workforce productivity, and workforce planning — enabling measurable ROI and stronger business outcomes. More than 9,500 organizations trust ActivTrak's technology, recognized by Deloitte's Technology Fast 500, Inc. 5000, TrustRadius, and G2. Backed by Sapphire Ventures and Elsewhere Partners, ActivTrak leads the way in privacy-first workforce data that fuels the future of intelligent work. Learn more at www.activtrak.com.
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