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  • Nayya Partners with Paychex for AI Benefits Guidance
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Nayya Partners with Paychex for AI Benefits Guidance


Nayya Partners with Paychex for AI Benefits Guidance
  • by: Source Logo
  • |
  • September 25, 2025

Nayya, the leading AI-powered benefits optimization platform, has announced a strategic partnership with Paychex, Inc., a premier human capital management (HCM) solutions provider. This collaboration integrates Nayya's connected data and intelligence into the Paychex experience, delivering personalized benefits guidance at scale to help employees navigate options more effectively.

Quick Intel

  • Partnership targets Paychex HR PEO users, providing AI-tailored support to reduce uncertainty in benefits selection and enhance program ROI for employers.
  • Employees using Nayya report 72% better cost-coverage balance, 88% easier decisions, and 75% higher confidence in choices.
  • Addresses complexity in benefits ecosystems, enabling pivotal-moment guidance for stronger participation and satisfaction.
  • Founded in 2019, Nayya is backed by ICONIQ, Felicis, Workday Ventures, MetLife Nextgen, and ADP Ventures.
  • Paychex serves hundreds of thousands of U.S. businesses, focusing on simplified, secure HCM tools.
  • Launched September 25, 2025, amid rising AI adoption in HR, where Deloitte's 2025 survey shows 34% workplace GenAI use.

Simplifying Benefits in a Complex Landscape

The alliance embeds Nayya's AI capabilities into Paychex's HCM platform, transforming overwhelming choices into intuitive interactions. Employees receive real-time, personalized recommendations, while employers gain insights to optimize programs and drive value.

"Benefits should never be a guessing game. For too long, companies have struggled to balance clarity and complexity in how employees make sense of, access, and select their benefits. Today, that changes," said Sarah Liebel, President, Nayya. "Our partnership with Paychex, a trusted leader supporting hundreds of thousands of businesses across the U.S., marks a bold step toward a more connected benefits ecosystem. Together, we are transforming how employees engage with benefits and thrive at work."

Enhancing Employee Confidence and Employer ROI

Nayya's platform, powered by AI and analytics, meets users at key moments, fostering resilience in health and wealth decisions. Paychex users benefit from seamless integration, simplifying what was once a daunting process.

"As the benefits landscape becomes increasingly more complex, we are more committed than ever to our purpose of helping businesses succeed," said Glynn Frechette, vice president and general manager of Paychex HR PEO. "We are excited to be collaborating with Nayya to bring their powerful, AI-driven technology to our Paychex HR PEO customers. With Nayya's support, we are simplifying what can be an overwhelming experience for many employees so they can focus on making the right benefits selections for them and their families."

This partnership sets a benchmark for benefits orchestration, boosting engagement and satisfaction while unlocking program efficiency for organizations.

About Nayya

Founded in 2019, Nayya is on a mission to connect people's most important information, so they can thrive in their health and wealth. Powered by AI and advanced analytics, Nayya's platform transforms complex benefits experiences into intuitive, seamless, and ongoing interactions—meeting people's real world needs. As a trusted platform and partner to leading employers, benefits solutions, and HR tech providers, Nayya unlocks long-term value through helping employees live more resilient lives. Backed by strategic investors like ICONIQ, Felicis Ventures, SemperVirens, Workday Ventures, MetLife Nextgen Ventures, and ADP Ventures, Nayya is ushering in the future of health and wealth for all. Learn more at nayya.com.

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