Gen Digital and Equifax have announced an expanded strategic partnership aimed at helping consumers better manage their financial and digital lives with greater security and confidence.
Quick Intel
Strengthening Gen's Consumer Offerings with Equifax Data
The expanded partnership enables Gen Digital to incorporate Equifax's unique data assets into its portfolio. This integration bolsters the capabilities of trusted brands like Norton, Avast, LifeLock, and MoneyLion. Consumers gain access to more robust identity protection features and tailored financial wellness recommendations. By leveraging Equifax's financial health and fraud insights, Gen can deliver more accurate and actionable guidance, helping users navigate digital risks and financial opportunities effectively.
Equifax Gains Access to Engine by Gen for Personalized Experiences
On the other side, Equifax will integrate the Engine by Gen platform into its myEquifax service for U.S. consumers. This allows users to receive personalized recommendations for financial products directly within the Equifax ecosystem. The move enhances Equifax's ability to provide a fuller picture of consumers' financial situations, promoting better decision-making and greater opportunities.
Building a Powerful Ecosystem for Everyday Value
The collaboration brings together Equifax's data expertise and Gen's consumer-first platforms. This creates meaningful value by addressing both fraud protection and financial wellness in a unified way. Consumers benefit from solutions that are straightforward and reliable, supporting safer and more confident management of their digital and financial worlds.
This partnership underscores the growing importance of integrated data and technology in delivering comprehensive consumer protection and empowerment in the SaaS and fintech space.
About Gen
Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. The Gen family of consumer brands is rooted in providing financial empowerment and cyber safety for the first digital generations. Today, Gen empowers people to live their digital lives safely, privately and confidently for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. Learn more at GenDigital.com.
About EQUIFAX Inc.
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region.
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