Semrush, a leading SaaS platform for online visibility management, has renewed its three-year agreement with Optimized Payments to streamline its global payment infrastructure, leveraging Harmonize analytics for real-time insights into authorizations, fees, and chargebacks across seven PSPs in the U.S., Canada, Europe, and Latin America.
As Semrush expanded its footprint across major cities, managing payments through multiple PSPs introduced challenges in reconciling disparate reporting on sales, authorizations, chargebacks, and fees. The renewed partnership with Optimized Payments addresses this by centralizing data via the Harmonize platform, providing real-time visibility and expert support. This unification cuts administrative burdens, allowing treasury and global payments teams to focus on actionable strategies rather than manual reconciliation. "Payments play a critical role in delivering the kind of frictionless digital experiences our customers expect," said HanJie Xiao, VP of Treasury and Global Payments at Semrush. “But behind the scenes, reconciling data from seven providers made it difficult to act quickly or accurately. Partnering with Optimized Payments gave us a centralized view that allows our teams to spend less time wrangling data and more time optimizing strategy.”
Since 2022, this collaboration has driven cost reductions and efficiency gains, transforming payments from a operational hurdle into a strategic asset for Semrush's international growth.
Optimized Payments' analytics empower Semrush to analyze interchange trends and performance metrics swiftly, fostering informed decisions that enhance authorization rates and minimize fees. The renewal reinforces a shared emphasis on innovation, ensuring Semrush's payments ecosystem remains agile and cost-effective. “We’re honored to support Semrush in their pursuit of greater clarity and simplicity in payments,” said Anand Goel, CEO of Optimized Payments. “Optimizing authorizations and fixing downgrade issues isn’t easy—but Semrush’s trust and data-driven mindset made it possible. It’s been exciting to watch them turn better insights into measurable savings and stronger performance.”
This extended alliance positions Semrush to sustain its commitment to seamless customer experiences while optimizing backend operations for long-term scalability.
Optimized Payments is a global leader in payment analytics, empowering businesses with actionable insights for smarter decisions. Optimized Payments has helped merchants save nearly $2 billion in card processing fees, improve authorization rates, and streamline their back-office operations (e.g., reporting, reconciliation, chargeback management). With a distinguished team of industry veterans and a comprehensive suite of solutions, Optimized Payments delivers unparalleled analytics and expertise to merchants and payment facilitators worldwide.
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