KuCoin, a leading global cryptocurrency exchange, has partnered with 2Game Digital, a prominent gaming ecommerce and esports division of GCL Global Holdings (Nasdaq: GCL), to integrate seamless cryptocurrency payments into the gaming ecosystem. This collaboration introduces KuCoin Pay as a payment option across 2Game’s platforms, enhancing accessibility and engagement for gamers worldwide.
KuCoin Pay partners with 2Game Digital for crypto payment integration.
Supports over 50 cryptocurrencies, including KCS, USDT, USDC, and BTC.
2Game Digital develops 2Game Token for loyalty and rewards programs.
Offers 20% discounts and exclusive perks starting August 29, 2025.
Enhances secure, borderless transactions for global gaming audiences.
Aligns with Web3 trends in the dynamic gaming industry.
The partnership enables 2Game Digital to offer KuCoin Pay as a payment method across its ecommerce and gaming services, supporting over 50 cryptocurrencies such as KCS, USDT, USDC, and BTC. This integration facilitates fast, secure, and borderless transactions, aligning with the growing demand for cryptocurrency adoption in mainstream gaming. By leveraging KuCoin’s advanced payment infrastructure, 2Game Digital enhances the purchasing experience for millions of users globally.
As part of its long-term Web3 strategy, 2Game Digital is developing the 2Game Token, a blockchain-based utility token designed to power loyalty programs, competitive play, and token-gated rewards. This initiative complements the KuCoin Pay integration, offering gamers innovative ways to engage with the platform through exclusive rewards and incentives, further bridging traditional gaming with Web3 technologies.
Starting August 29, 2025, KuCoin Pay and 2Game Digital are launching promotional offers to celebrate the partnership. Users paying with KuCoin Pay at 2game.com/Kucoin will receive a 20% instant discount on eligible purchases, along with special pricing on new game releases, biweekly limited-time bundles, and early access to the 2Game Token ICO through exclusive whitelisting. These perks aim to drive adoption and enhance user engagement.
“This partnership with 2Game Digital is another milestone in our mission to make cryptocurrency a frictionless part of everyday life. Gaming is one of the most dynamic industries embracing Web3, and by integrating KuCoin Pay into 2Game’s ecosystem, we’re enabling millions of gamers to enjoy a more seamless, secure, and borderless payment experience,” said Kumiko Ho, Head of Payment Business at KuCoin.
“We’re proud to be the first in our industry to offer this groundbreaking crypto payment solution. This partnership not only opens the door to a new era of secure, instant, and seamless transactions, it also allows us to tap into a thriving global crypto community. By integrating KuCoin’s technology, we’re expanding our reach and giving millions of users new ways to engage with our platform. And for those who choose to pay with crypto, we’re unlocking exclusive perks - from special discounts to early access to 2Game Digital’s highly anticipated Token ICO. This is more than just a payment method; it’s a major step forward in redefining digital commerce,” said Sebastian Toke, Group CEO of GCL.
This collaboration positions KuCoin Pay and 2Game Digital as leaders in merging cryptocurrency with gaming, offering secure and innovative payment solutions. For more details, visit https://www.kucoin.com/pay or http://www.gclglobalholdings.com.
KuCoin Pay is a pioneering merchant payment solution that enables businesses to integrate cryptocurrency transactions for both online and offline sales. Supporting over 50 cryptocurrencies including KCS, USDT, USDC, and BTC, KuCoin Pay delivers fast, secure, and borderless payments to a global audience.
GCL Global Holdings Ltd. unites people through immersive games and entertainment experiences, enabling creators to deliver engaging content and fun gameplay experiences to gaming communities worldwide with a strategic focus on the rapidly expanding Asian gaming market. Drawing on a deep understanding of gaming trends and market dynamics, GCL Group leverages its diverse portfolio of digital and physical content to bridge cultures and audiences by introducing Asian-developed IP to a global audience across consoles, PCs, and streaming platforms.
Part of GCL Global Holdings, 2Game Digital operates: 2Game.com – Official global ecommerce store specializing in digital games and products. 2Game Esports – Global esports division with professional teams competing in Valorant and FGC (Fighting Game Community) titles, including Street Fighter 6. 2Game Pro – Platform combining gamified loyalty, competitive play, and play-to-earn mechanics.
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