Fintech, a leader in B2B automation technology, has strengthened its executive team with the appointment of Joel Pearson as Chief Revenue Officer. This strategic hire comes as the company expands its advanced, AI-powered solutions beyond its core alcohol industry market into the broader retail and hospitality sectors. Pearson will be responsible for scaling the company's revenue strategy and driving market growth.
Joel Pearson appointed as Chief Revenue Officer of Fintech.
He will lead revenue strategy and market expansion initiatives.
Pearson brings a proven track record from Bloomreach and BigCommerce.
The hire supports Fintech's expansion beyond the alcohol industry.
The company is leveraging AI for scan-based trading and invoice processing.
This move aims to scale solutions for retail, hospitality, and alcohol sectors.
Joel Pearson joins Fintech with extensive experience in building high-performance sales teams and scalable revenue engines. His background includes leadership roles at prominent technology companies where he was instrumental in driving significant revenue growth, accelerating annual recurring revenue (ARR), and improving cross-selling effectiveness. His appointment signals Fintech's commitment to aggressive and strategic market growth.
Tad Phelps, CEO of Fintech, commented on the appointment, stating, “Joel brings deep experience in building world-class sales teams, scalable revenue engines, and leading high-growth strategies. His strategic leadership has consistently transformed go-to-market operations, optimized multi-channel revenue performance, and fostered high-performing teams through mentorship and enablement. We’re thrilled to welcome him and look forward to the impact he’ll make as we continue to grow and evolve.”
In his role as CRO, Pearson will oversee the development and execution of Fintech's overarching revenue strategy. His focus will be on optimizing multi-channel performance and leading the go-to-market operations for the company's expanding suite of solutions. This includes tailored B2B automation technology that simplifies accounts payable (AP) and accounts receivable (AR) processes for businesses and their trading partners.
Joel Pearson said, “Fintech has long been a pioneer in providing invoice management and data insights for the alcohol industry and is now extending its impact by simplifying AP and AR processes for all business purchases. I’m grateful to Tad Phelps and the Executive Leadership Team for this opportunity, and I look forward to helping drive the next stage of growth.”
The addition of Joel Pearson to the executive team equips Fintech with the strategic revenue leadership necessary to capitalize on new market opportunities and accelerate its growth trajectory, solidifying its position as a leading provider of B2B automation technology.
About Fintech
For over 35 years, Fintech LLC has redefined how over 1.1 million B2B relationships buy and sell goods and services in the retail, hospitality, and alcohol industries. Serving 300,000 businesses and their multiple trading partners, Fintech is designed to help companies of any size, whether enterprise or single-site, overcome daily operational challenges with innovative, efficiency-focused solutions. This integrated platform centralizes invoice data and payments, POS and delivery data, product and cost compliance, price book management, and industry market data using AI, seamless integration capabilities, and proprietary automation technology.
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