In a significant move within the fintech sector, Easy Pay Solutions, a long-standing leader in embedded payments for software providers, has announced a comprehensive rebrand to NUMBER. This strategic identity shift reflects the company's evolution beyond its origins into a modern, agile partner dedicated to empowering independent software vendors (ISVs) and SaaS companies with sophisticated, transparent, and growth-oriented payment integrations for the future.
Embedded payments provider Easy Pay Solutions has rebranded as NUMBER.
The change marks a new strategic chapter after nearly 30 years in the industry.
NUMBER will focus on cutting-edge, transparent payment integrations for software partners.
Key offerings include AI-powered documentation, transparent revenue sharing, and adoption strategies.
The company was founded by Visa USA executives and pioneered early embedded payments.
The rebrand underscores a commitment to being a future-focused, collaborative payments partner.
The transformation from Easy Pay Solutions to NUMBER signifies the company's commitment to innovation and partnership in an increasingly complex payments landscape. The new brand embodies a focus on providing creative, integrated solutions that help software providers future-proof their operations. NUMBER aims to move beyond simply processing transactions to becoming a strategic partner that contributes directly to its clients' growth and user engagement.
The rebrand is supported by a clear set of services designed to deliver tangible value to software partners. These pillars include streamlined integrations powered by an AI-driven documentation suite for faster implementation, and a dedicated focus on maximizing user adoption through strategic marketing and white-label support. A standout commitment is to financial transparency, where NUMBER is redefining the PayFac model with clear revenue-sharing, real-time reporting, and full cost visibility for its partners.
NUMBER's history is deeply rooted in payments innovation. The company was founded in 1996 by former Visa USA executives and has been a pioneer in the embedded payments space for decades. CEO Stephen Goodrich highlighted this legacy, stating, “With Visa’s support, we pioneered one of the first embedded payment integrations more than thirty years ago and have continued to lead innovation in the space ever since. Today’s rebrand as NUMBER reflects another step in that journey.”
About NUMBER
NUMBER has provided creative and omnichannel payment solutions for nearly three decades to a wide range of users, leveraging its PCI-certified payment gateway, APIs and Virtual Terminal products, in the provision of payments acceptance services to some of the nation's best-known names.
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