WizCommerce, an AI-powered sales and ecommerce platform for wholesale distributors, announced on August 25, 2025, a $8 million Series A funding round led by Peak XV Partners, with participation from Blume Ventures, Z47, and Alpha Wave. The funds will drive U.S. expansion and enhance its AI-driven platform, replacing outdated systems like fax machines and spreadsheets in the $10 trillion U.S. wholesale market.
Funding: $8M Series A, led by Peak XV Partners, announced August 25, 2025.
Investors: Blume Ventures, Z47, Alpha Wave.
Users: 700+ sales reps, 300K+ buyers across home décor, lighting, gift, and merchandise.
Key Features: AI-powered quoting, personalized storefronts, Kai AI sales assistant, WizStudio image generator.
Clients: Loloi Rugs, Jaipur Living, Arteriors Home, Sagebrook Home.
Goals: Expand U.S. operations, develop AI workforce for distributors.
WizCommerce modernizes the $10 trillion U.S. wholesale market, replacing legacy systems with an AI-centric platform. “We didn’t raise this round to patch a broken system, we raised it to erase the old way entirely,” said Div Makkar, co-founder and CEO. The platform streamlines sales with AI-powered quoting, personalized storefronts, and integrations for ERP and payments.
The company launched Kai, the industry’s first AI-powered sales assistant, and WizStudio, an AI lifestyle image generator. These tools enhance sales efficiency and customer experience, with plans to develop an AI workforce for back and front-office functions. “Their AI features have made a huge difference to our reps and customers,” said Justin Kachan, CEO at Sagebrook Home.
Serving over 700 sales reps and 300,000 buyers, WizCommerce processes $200 million in annualized gross merchandise value (GMV). Its clients include industry leaders like Loloi Rugs and Jaipur Living. “What stands out is how consistently WizCommerce earns praise from both reps and buyers,” said Rishen Kapoor, VP at Peak XV.
The funding will fuel U.S. expansion, hiring in engineering and go-to-market roles, and AI development, including “AI employees” for wholesalers by Q1 2026. The company operates from Bengaluru, Gurugram, and Abu Dhabi, with all sales focused in the U.S.
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