Wachsman has announced the creation of four specialized global Executive Director roles across its core operational pillars. The establishment of these dedicated executive functions marks a significant milestone in the firm's evolution, establishing an integrated global infrastructure designed to meet the growing complexity of the global fintech, digital assets, and technology landscapes.
Quick Intel
Wachsman creates four global Executive Director roles: Innovation & Product, Brand, Commercial, and Client Services.
Maud Honner appointed Head of Innovation & Product.
Louise Creedon appointed Head of Brand.
Rebecca Maher appointed Head of Commercial.
Emily Kielthy appointed Head of Client Services.
Appointees bring 30+ years combined experience at the firm.
Maud Honner has been appointed Executive Director, Head of Innovation & Product, tasked with productizing the agency's proprietary insights, research, and data frameworks into scalable advisory offerings. Louise Creedon has been appointed Executive Director, Head of Brand, overseeing global brand identity, market positioning, and internal PR, following her foundational role in establishing and scaling Wachsman's London presence. Rebecca Maher has been appointed Executive Director, Head of Commercial, leading the agency's global commercial strategy and driving new opportunities for growth. Emily Kielthy has been appointed Executive Director, Head of Client Services, responsible for defining the "Wachsman Standard" globally, auditing service delivery, and deploying a global learning and onboarding academy.
The creation of these four specialized roles reflects a deliberate effort to align internal operations directly with client outcomes. By linking product development (Innovation) directly to sales enablement (Commercial), service quality (Client Servicing), and market amplification (Brand), Wachsman aims to accelerate time-to-market for new specialized services while maintaining rigorous client satisfaction standards globally. The appointees have shaped global brands at the forefront of financial services, digital assets, and capital markets, driving high-stakes campaigns for clients including Animoca Brands, Baillie Gifford, Money2020, Protocol Labs, OKX, Ripple, Token2049, and Zodia Custody.
"As the convergence of traditional finance, emerging technology, and global regulation accelerates, our clients require an advisory partner that operates with institutional precision, deep domain authority, and seamless cross-border execution," said David Wachsman, CEO of Wachsman. "Creating these dedicated global roles is a deliberate step to future-proof our operational model and something that's been in the works for a long time now."
"Wachsman's greatest asset has always been our ability to deliver senior, strategic counsel in fast-moving, high-pressure environments," added Liam Murphy, Global President of Wachsman. "These are four leaders who know our clients, our markets, and our business exceptionally well, with a proven track record of steering complex, multi-jurisdictional mandates. Having them step into these dedicated global roles strengthens that advantage considerably."
About Wachsman
Founded in 2015, Wachsman is a global communications and strategy advisory firm specializing in fintech, digital assets, AI, and emerging technologies. Since its inception, the firm has served as strategic counsel to industry-defining organizations, institutional pioneers, and global market leaders, including Baillie Gifford, BVNK, Chainlink, Chainalysis, Checkout.com, DBS, LinkedIn, Money2020, OKX, Ondo, Ripple, Polkadot, Standard Chartered, and Visa. With regional hubs spanning North America, Europe, Asia-Pacific, and the Middle East, Wachsman provides public relations, brand positioning, investor relations, and crisis management to the entities shaping the future of finance and technology.
