Vestmark appoints Freedom Dumlao as Chief AI Officer while he continues as Chief Technology Officer. The move strengthens AI integration across portfolio management, trading, compliance, and tax-aware processes for wealth management firms.
Vestmark, Inc., a leading provider of wealth management technology and services, has appointed Freedom Dumlao as Chief AI Officer. Dumlao will continue serving as Chief Technology Officer while taking on expanded responsibilities to lead the firm’s AI strategy as a member of the executive leadership team.
In his new role, Dumlao will oversee the continued development and deployment of AI capabilities across the Vestmark platform. These efforts target core workflows such as portfolio management, trading and rebalancing, compliance monitoring, and tax-aware investment processes.
The appointment reinforces Vestmark’s commitment to transforming wealth management through intelligent technology. By embedding AI at scale, the firm aims to reduce manual processes while delivering greater personalization, operational efficiency, and the ability to handle complex, high-volume operations.
“AI is now foundational to how we build, operate, and deliver value to our clients,” said Dumlao. “Wealth management requires highly personalized, regulation-sensitive decisions executed across millions of accounts. Our focus is on applying AI in a way that is reliable, explainable, and governed, combining the right data, appropriate controls, and human oversight.”
“Vestmark operates at the center of significant scale and complexity, supporting real-time decisions across trillions in client assets,” said Karl Roessner, Chief Executive Officer at Vestmark. “Freedom has played a central role in how we bring AI into that environment in a responsible and practical way. This appointment reflects both his leadership and our long-term commitment to embedding intelligence across the platform to better serve our clients.”
Dumlao will collaborate closely with Vestmark’s engineering, data, and product teams to accelerate AI integration into development and delivery workflows. His approach prioritizes practical, enterprise-ready innovation that maintains the precision, transparency, and fiduciary standards essential in wealth management.
This leadership expansion is particularly significant for SaaS and technology solutions serving the wealth management and financial services industry, where scalable, compliant AI can drive both efficiency and competitive advantage.
Vestmark currently supports six of the industry’s 10 largest managed account platforms, with over $2 trillion in assets and five million investor accounts. More than 72,000 financial advisors use Vestmark’s technology, with access to a model marketplace featuring more than 1,200 investment strategies.
About Vestmark
Headquartered in Wakefield, Massachusetts, and founded in 2001, Vestmark is a leading provider of portfolio management solutions and outsourced services for financial institutions and their advisors. Vestmark enables firms to efficiently manage customized client portfolios through an innovative, enterprise-ready platform. Supporting over $2 trillion in assets and five million accounts, Vestmark partners with some of the largest and most respected wealth management firms.
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