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Vested, a global marketing and communications agency exclusively focused on financial services, today announced its designation as a HubSpot Solutions Partner. This partnership expands Vested’s capabilities to help financial institutions, fintechs, and investment firms unify data, scale operations, and create personalized customer experiences through HubSpot’s comprehensive platform.
As a HubSpot Solutions Partner, Vested can now provide end-to-end support for HubSpot deployments, helping clients connect marketing, sales, and service functions in a single platform. This enables financial services organizations to better track customer journeys, automate personalized engagement, and measure the impact of marketing efforts—all while adhering to strict regulatory standards.
“Financial services firms are under increasing pressure to prove ROI, personalize engagement, and move faster, while still operating in highly regulated environments,” said Binna Kim, Group CEO of Vested. “Becoming a HubSpot Solutions Partner allows us to pair our deep industry expertise with a powerful platform that helps clients connect data, content, and strategy in a way that drives smarter growth.”
Vested’s experience managing HubSpot instances positions it to optimize the platform for financial services-specific needs, including:
“HubSpot gives financial services teams the ability to see the full customer journey in one place,” said Adam Fontana, Head of Digital & Marketing Strategy at Vested. “Our role is to make sure the platform is implemented and managed in a way that actually supports business goals.”
This designation strengthens Vested’s position as a specialized partner for financial services, combining HubSpot’s AI-powered tools with the agency’s tailored strategies in demand generation, content, paid media, search optimization, analytics, and martech consulting.
About Vested
Vested is an integrated marketing and communications firm at the forefront of the rapidly evolving financial sector. The firm partners with banks, asset managers, fintechs, and private capital firms to build trust, drive growth, and strengthen reputation through integrated marketing, communications, and digital strategies. Vested combines deep industry expertise with execution to deliver measurable business impact.
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