TSG (The Strawhecker Group), a globally recognized analytics, intelligence, and solutions firm serving the global payments ecosystem, has announced a strategic partnership with Stripe, the programmable financial services company. The partnership is designed to help platforms, software providers, and their investors turn payments into a disciplined growth lever: driving monetization, improving activation, and strengthening long-term performance.
TSG and Stripe partner to help platforms, software providers, and investors optimize payments as a growth engine.
The partnership focuses on clarifying monetization models and pricing strategy, reducing friction across compliance and onboarding, and improving attachment rates and margins.
SaaS platforms and ISVs are a key area of focus for aligning payments strategy with business outcomes.
TSG brings proprietary intelligence, market-leading benchmarking, and data-driven insight to the partnership.
The partnership reinforces TSG's role as a trusted strategic partner to the largest and most innovative players in payments.
TSG serves over 1,000 clients from Fortune 500 leaders to more than a dozen of the world's most valuable brands.
TSG (The Strawhecker Group), a globally recognized analytics, intelligence, and solutions firm serving the global payments ecosystem, today announced a strategic partnership with Stripe, the programmable financial services company. The partnership is designed to help platforms, software providers, and their investors turn payments into a disciplined growth lever: driving monetization, improving activation, and strengthening long-term performance.
"Payments is no longer just infrastructure, it's a growth engine. Our partnership with Stripe gives platforms, software providers, and their investors a clearer path from data to decision to action. Together, we can help organizations treat payments as a disciplined growth lever, not an afterthought," said Mike Strawhecker, TSG President & CEO.
Payments has emerged as one of the clearest differentiators between high-performing businesses and the rest of the market. The gap is rarely technical; it's strategic. Through this partnership, TSG and Stripe will apply data, strategy, and execution to help organizations unlock the full value of payments.
As part of the partnership, TSG will work alongside Stripe to:
Clarify monetization models and pricing strategy
Reduce friction across compliance, onboarding, and activation
Improve attachment rates, performance, and margins
Accelerate time-to-value across partner and customer ecosystems
While the partnership spans multiple growth channels, SaaS platforms and independent software vendors (ISVs) represent a key area of focus, where aligning payments strategy with business outcomes can meaningfully impact revenue growth, operational efficiency, and enterprise value creation.
Building on TSG's broader industry work, proprietary intelligence, and market-leading benchmarking, the partnership brings data-driven insight to every stage of the growth lifecycle. It reinforces TSG's role as a trusted strategic partner to the largest and most innovative players in payments, and reflects the firm's commitment to delivering actionable intelligence and measurable outcomes to the organizations shaping the industry's future.
About TSG
TSG (The Strawhecker Group) is a globally recognized analytics and consulting firm that supports the entire payments ecosystem, serving over 1,000 clients from Fortune 500 leaders to more than a dozen of the world's most valuable brands. Trusted by industry leaders, TSG's strategic services, market intelligence, and analytics merge to empower clients with actionable and accessible information.
