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TreviPay Launches AI Growth Center for B2B Buyer Insights


TreviPay Launches AI Growth Center for B2B Buyer Insights
  • by: Source Logo
  • |
  • February 19, 2026

TreviPay has introduced the Growth Center, a new set of AI-powered capabilities within its Client Portal designed to help enterprises predict buyer behavior, identify growth opportunities, and strengthen supplier relationships. By leveraging machine learning on transactional and behavioral data, the Growth Center enables targeted engagement, proactive re-engagement of at-risk buyers, and optimized incentive programs to drive revenue and loyalty in B2B payments.

Quick Intel

  • TreviPay unveils Growth Center to provide predictive buyer insights, spot dormancy risks, and optimize order-to-cash (O2C) processes using AI and machine learning.
  • Features include buyer trend analysis, predictive dormancy detection, rebate management with automated tracking, performance dashboards, and tools for campaign testing and iteration.
  • In pilot testing with a major US retailer, predictive models identified dormant buyers, leading to targeted outreach that reactivated 59 buyers for $103,946 in new spend within eight days.
  • A large manufacturer using the embedded Rebate Manager achieved 14% year-over-year sales growth through promotional incentives.
  • Quote from Dan Zimmerman, Chief Product and Technology Officer at TreviPay: “TreviPay’s network was built to help businesses grow. The Growth Center helps clients use predictive insights to spot changes in buyer behavior, re-engage customers and measure the impact of incentives, without adding work for other teams.”
  • General availability is expected in Q2 2026 for all clients, aligning with TreviPay’s 2026 vision of AI powering credit, invoicing, collections, and relationship strengthening.

Enhancing B2B Growth with Predictive Intelligence

For suppliers, sustaining revenue growth increasingly depends on retaining and expanding existing buyer relationships rather than solely acquiring new ones. The Growth Center addresses this by analyzing purchasing patterns, engagement signals, and early dormancy indicators to deliver actionable insights. Sales, operations, and finance teams gain visibility into where attention is needed—without manual data sifting—enabling timely interventions such as personalized outreach or tailored incentives.

Key Capabilities Driving Impact

The Growth Center includes:

  • Buyer insights to reveal trends and engagement patterns for strategic targeting
  • Predictive models to flag buyers at risk of dormancy and recommend re-engagement strategies
  • Rebate management tools for configuring, tracking, and reporting incentives with automation
  • Performance dashboards offering real-time visibility into program health and ROI
  • Campaign iteration features to test, refine, and optimize engagement efforts

These tools integrate seamlessly with TreviPay’s global payments network, minimizing friction while maximizing the value of O2C programs.

Real-World Results from Pilots

Early testing demonstrated strong outcomes: predictive signals triggered effective outreach campaigns that quickly converted dormant buyers into active spenders. In one case, a manufacturer saw sustained 14% sales growth through data-driven rebate promotions. These examples highlight the Growth Center’s ability to turn insights into measurable revenue protection and expansion.

As AI becomes central to B2B payments in 2026, the Growth Center positions TreviPay clients to anticipate buyer needs, prevent revenue leakage, and build enduring relationships through intelligent, low-friction engagement.

TreviPay, The Pay by Invoice CompanyTM, is a fully managed B2B payments platform for global brands. Proven to increase AOV and reduce DSO, our accounts receivable automation software, enhanced by AI, optimizes order-to-cash and integrates with all channels and ERPs. Delivering a superior payment experience, TreviPay is the choice of top retailers, manufacturers and travel companies, including Walmart, Lenovo and United Airlines. With more than four decades of experience powering over $8 Billion in global trade, TreviPay was named a Leader for Embedded Payment Applications by IDC and a top vendor in cash application by The Hackett Group.

  • B2B PaymentsAI Predictive AnalyticsGrowth Center
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