Transflo, a leading provider of mobile, telematics, and AI-driven workflow automation solutions for the transportation industry, has announced the appointment of Ray Morel as Chief Financial Officer. Morel will lead Transflo's financial strategy, planning, and operations as the company continues to grow its cab to cash platform, serving carriers, brokers, freight factors, and drivers across North America.
Ray Morel has been appointed Chief Financial Officer at Transflo, bringing extensive experience across private equity-backed SaaS, fintech, healthcare, and technology organizations.
He will lead financial strategy, planning, and operations for Transflo's cab to cash platform serving carriers, brokers, freight factors, and shippers.
Morel has a proven track record of driving growth, operational excellence, and value creation through periods of rapid expansion and successful exits.
CEO Renee Krug highlighted Morel's strategic financial leadership and operational discipline as key to scaling the company's future growth.
His appointment comes as Transflo expands AI-driven automation capabilities to help transportation companies simplify operations and accelerate cash flow.
Transflo digitizes more than 800 million shipping documents annually and supports approximately $115 billion in freight bills.
Ray Morel is a seasoned financial executive with extensive experience across private equity-backed SaaS, fintech, healthcare, and technology organizations. Throughout his career, he has led finance organizations through periods of rapid expansion, strategic transformation, and successful exits, partnering closely with executive leadership teams to scale businesses and deliver long-term results. His proven track record of driving growth, operational excellence, and value creation makes him a strong addition to Transflo's leadership team.
In his new role, Morel will lead Transflo's financial strategy, planning, and operations as the company continues to grow its cab to cash platform, serving carriers, brokers, freight factors, and shippers across North America. His appointment comes at a pivotal time as Transflo continues to expand its AI-driven automation capabilities and invest in technology that helps transportation companies simplify operations, improve productivity, and accelerate cash flow.
"We're entering an exciting phase of growth for Transflo, and Ray brings exactly the combination of strategic financial leadership and operational discipline that will help us scale for the future," said Renee Krug, CEO of Transflo. "He understands what it takes to build enduring, high-performing organizations, and we're thrilled to welcome him to the leadership team."
"Transflo has built a platform that carriers, brokers, and factors genuinely trust," said Ray Morel. "I'm looking forward to partnering with the leadership team to strengthen that foundation as we continue to grow, invest in innovation, and help our customers navigate what's ahead with confidence."
About Transflo
Transflo is the leading provider of AI-powered mobile, telematics, and workflow automation solutions for the transportation industry in North America. Transflo's cab to cash platform delivers real-time connectivity for fleets, brokers, factors, shippers, and commercial vehicle drivers, digitizing more than 800 million shipping documents annually and supporting approximately $115 billion in freight bills.
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