Thryv, the AI-native global growth platform for small businesses, and Wix have announced plans to establish a strategic partnership designed to deliver integrated technology solutions to service-based small and medium businesses across North America and globally. The partnership brings together Thryv's comprehensive marketing platform and Wix's global website and unified commerce solutions in a broad agreement positioned to deliver value to both companies and their customers.
Thryv and Wix announce intent to form strategic partnership for SMB technology solutions.
Combines Thryv's marketing platform with Wix's website and unified commerce solutions.
Aims to provide unified commerce, payments, bookings, marketing, and website capabilities.
Thryv brings approximately 100,000 active SaaS customers and deep service-business expertise.
Wix brings global platform used by hundreds of millions of users and payments infrastructure.
Partnership expands range of tools available to service-based SMBs.
This partnership brings together two of the most recognized platforms serving the SMB market. Thryv brings approximately 100,000 active SaaS customers, a growth platform, a direct sales force, and deep expertise across service-business verticals. Wix brings a global platform used by hundreds of millions of users and payments infrastructure built for the same service-focused SMBs at the core of Thryv's business. Together, the companies expect to expand the range of tools available to the SMB market, providing a comprehensive technology suite to service-based businesses.
Thryv provides an AI-native growth platform that helps small businesses get discovered online, identify their best customer leads, and grow revenue faster with ROI insights. Platform features include AI-powered websites, AI Lead Insights, and integrations with CRMs service businesses are already using. Wix's vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online, powered by advanced AI and enterprise-grade infrastructure, trusted by hundreds of millions of users worldwide.
"We are thrilled to partner with Wix to provide every service-based small business a complete AI-powered technology foundation — together we provide payments, commerce, bookings, marketing leads and more, without having to stitch together a dozen different tools," said Joe Walsh, Thryv Chairman and CEO. "Thryv has successfully built one of the most trusted platforms in the SMB market and together, we can generate significant value providing a comprehensive technology suite to the service-based businesses we support, while creating new opportunities for these businesses to access the tools they need to grow."
About Thryv
Thryv is an AI-native growth platform that helps small businesses (SMBs) get discovered online, identify their best customer leads, and grow revenue faster with ROI insights. Platform features include AI-powered websites, AI Lead Insights and integrations with the CRMs service businesses are already using. Thryv makes growth-focused software accessible to the plumber, salon owner, contractor, lawyer, accountant and more. Approximately 100,000 businesses globally use Thryv software to get found, win customers and invest smarter.
About Wix.com Ltd.
Wix's vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by hundreds of millions of users worldwide. Founded in 2006 and strengthened by the 2025 acquisition of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.
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