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  • Financial Services

Tencent Cloud, eMAG Partner for AI-Driven Commerce


Tencent Cloud, eMAG Partner for AI-Driven Commerce
  • by: Source Logo
  • |
  • October 22, 2025

Tencent Cloud has partnered with eMAG, a leading online commerce platform in Central and Eastern Europe, to drive digital transformation and growth. By integrating Tencent Cloud’s advanced cloud infrastructure and AI capabilities, eMAG aims to enhance its marketplace experience, ensuring scalability, security, and personalized services for millions of consumers and merchants across Romania, Bulgaria, and Hungary.

Quick Intel

  • Tencent Cloud and eMAG collaborate to boost digital commerce in Eastern Europe.

  • Leverages Tencent Cloud’s AI and cloud infrastructure for scalability and efficiency.

  • Enhances eMAG’s platform with AI-driven personalized customer recommendations.

  • Ensures robust data protection and seamless service during peak traffic.

  • Supports eMAG’s expansion with cost-effective, high-performance solutions.

  • Drives innovation for consumers and merchants in Romania, Bulgaria, and Hungary.

Advancing eMAG’s Digital Commerce

The strategic partnership between Tencent Cloud and eMAG leverages cutting-edge cloud and AI technologies to support eMAG’s growth in Central and Eastern Europe. eMAG, a pioneer in online retail, operates a robust marketplace and logistics network across Romania, Bulgaria, and Hungary. Tencent Cloud’s global infrastructure ensures platform stability, enabling eMAG to handle peak traffic while maintaining operational efficiency. “We are thrilled to partner with eMAG to drive scalable and innovative digital experiences across Eastern Europe,” said Poshu Yeung, Senior Vice President of Tencent Cloud.

AI-Powered Personalization and Scalability

Tencent Cloud’s AI solutions enhance eMAG’s platform by delivering personalized recommendations for shoppers, improving customer satisfaction and engagement. The integration also optimizes operational costs, allowing eMAG to scale infrastructure rapidly to meet seasonal demand. “Our collaboration with Tencent Cloud is a pivotal step in eMAG’s digital evolution,” said Daniel Cumpata, Vice President of Engineering at eMAG. This partnership empowers eMAG to provide seamless, high-availability services while prioritizing customer data protection.

Strengthening Regional Digital Economy

By combining Tencent Cloud’s expertise in big data analytics, AI, and cloud computing with eMAG’s market leadership, the partnership fosters innovation in the digital economy. It enables eMAG to offer enhanced services to millions of consumers and thousands of merchants, supporting business growth and digital transformation. The collaboration ensures a secure, reliable, and efficient platform, positioning eMAG to meet evolving market demands effectively.

This partnership marks a significant step toward revolutionizing online commerce in Central and Eastern Europe, delivering superior digital experiences and fostering growth for eMAG’s ecosystem.

About Tencent Cloud

Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.

About eMAG

Founded in 2001, eMAG is a pioneer of the online retail sector that has expanded in Romania, Hungary, and Bulgaria with the mission of helping customers across the region save time and money. With a continuously growing product range made available together with its Marketplace partners, eMAG is the place where anyone can search for and order anything, anytime, anywhere.

  • AIDigital Transformatione Commerce
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