RFG Advisory, an innovator in the wealth management industry dedicated to helping independent financial Advisors build their business without compromise, today announced the appointment of Mark Gilbert, co-founder and CEO of Zocks Communications, and Jim Patrick, a seasoned financial services executive, to its board of directors. These additions strengthen both sides of RFG's platform, pairing deep investment experience with continued advancement of the firm's technology and data infrastructure.
Mark Gilbert, Zocks co-founder and CEO, appointed to board.
Jim Patrick, former Envestnet executive, appointed to board.
RFG made strategic investment in Zocks Series B round co-led by Lightspeed Venture Partners and QED Investors.
RFG recently launched ClickONE, a unified environment connecting data, workflows, and tools.
Zocks captures and structures data from client conversations to automate key workflows.
RFG delivers institutional investment capabilities with unified data and intelligence layer.
Together, the appointments reflect RFG's continued focus on improving how Advisors operationalize and professionalize their business and maximize their independence. By strengthening both institutional investment management and the intelligence layer of the platform, Advisors gain a more connected experience that reduces complexity, surfaces growth opportunities faster, and creates more time to focus on clients and enterprise value creation. RFG's recent launch of ClickONE introduced a unified environment connecting data, workflows, and tools so Advisors can operate more efficiently from a single experience. Zocks helps power that environment by capturing and structuring data from client conversations and automating key workflows.
The firm also announced a strategic investment in Zocks, a leader in AI-driven workflow automation and business intelligence for financial Advisors, marking a significant step forward in RFG's strategy to build a fully integrated, AI-powered operating system for independent Advisors. RFG participated in Zocks' Series B round, co-led by Lightspeed Venture Partners and QED Investors, alongside other new and existing investors. RFG's strategic investment in Zocks deepens that relationship, allowing the firm to play a more active role in how these capabilities are built and refined rather than simply integrating a third-party tool.
Gilbert's role on RFG's board reinforces that alignment. As co-founder and CEO of Zocks, he brings extensive experience building high-growth enterprise software platforms and designing widely adopted products across communications, CRM and developer ecosystems. His perspective will guide RFG's continued innovation as it embeds AI more deeply into the Advisor experience. Patrick's appointment adds complementary institutional and investment experience to the board. The former Envestnet executive has a distinguished career spanning investment management and financial services and brings a track record of strategic leadership and deep industry insight that will support the continued expansion of RFG's Bluemonte platform.
As Shannon Spotswood, CEO of RFG Advisory, stated: "RFG is not interested in building a collection of tools. We are laser-focused on building the operating system for the modern independent Advisor. The future of this industry belongs to firms that can unify data, intelligence and execution into a single intuitive experience that elevates how Advisors operate. We're building something that's designed to help Advisors move faster, serve clients more effectively and be well positioned for generations to come."
Ed Swenson, President of RFG Advisory, added: "The wave of innovation coming is greater than anything we've yet seen in the industry. We believe the 'human in the loop' wins every time and Advisors armed with this tech will win. We've already built the foundation with ClickONE. Our investment in Zocks accelerates that build, allowing us to embed AI into the core of how Advisors operate, giving time back and surfacing opportunities for organic growth. That's where you start to unlock real scale and enterprise value."
Mark Gilbert, co-founder and CEO of Zocks, said: "RFG has a clear vision for the future of the Advisor experience, one that is fully integrated, intelligent and built for how Advisors actually work. We share a belief that AI should not sit on the sidelines, but should actively power workflows, decisions and outcomes. Together, we are building something fundamentally different from what exists in the market today."
Jim Patrick added: "The industry has traditionally tried to solve problems through a product lens rather than a client engagement lens. That's one of the reasons I'm excited to join RFG. The investment being made in the platform for Advisors is designed to create a flywheel, where greater adoption leads to deeper client engagement and, ultimately, better client outcomes."
About RFG Advisory
RFG Advisory is an award-winning platform dedicated to helping independent Advisors build their business without compromise. An innovator in the wealth management industry, RFG equips Advisors with the infrastructure, support, and community to thrive while building enterprise value. Every element of the platform is designed to create time and space for what matters most to advisors: serving clients and growing their business. From transition support that averages 39 business days or less to integrated marketing, talent and client service resources, streamlined back-office operations, institutional-grade investment management, and modern technology infrastructure, RFG delivers the partnership advisors need to grow efficiently and intentionally.
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