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  • Financial Services

Protiviti 2025 Survey: CFOs Prioritize AI, Tariffs, Data Security


Protiviti 2025 Survey: CFOs Prioritize AI, Tariffs, Data Security
  • Source: Source Logo
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  • September 9, 2025

Protiviti’s 2025 Global Finance Trends Survey, highlights AI adoption, tariff impacts, and data security as top priorities for CFOs and finance teams planning for 2026. Amid ongoing economic uncertainty, only 41% of finance leaders express high confidence in navigating global challenges, underscoring the need for strategic adaptation.

Key Findings

  • AI Adoption Surge: AI usage in finance teams jumped from 34% in 2024 to 72% in 2025, driven by applications in:
    • Process automation (66%): Streamlining repetitive tasks.
    • Financial forecasting (58%): Enhancing budgeting accuracy.
    • Risk assessment (57%): Proactive risk mitigation via analytics.
  • Tariff Impacts on FP&A: 39% of leaders note tariffs require increased FP&A focus, with:
    • 64% reporting impacts on forecasting.
    • 62% citing effects on reporting timelines and accuracy.
    • 59% indicating profitability challenges.
  • Data Security Priority: Data security remains the top concern for the second year, prompting closer CFO-CIO-CISO collaboration.
  • Strategic Shifts: 60% of organizations focus on supplier communication, and 52% enhance supplier risk oversight to address tariffs.

AI as a Strategic Driver

The survey reveals a transformative shift, with AI doubling its adoption among finance teams. “CFOs are no longer simply stewards of capital,” said Christopher Wright, global leader of Protiviti’s CFO Solutions. AI tools enable process automation, precise forecasting, and proactive risk management, positioning finance as a strategic engine. Investments in driver-based machine learning, predictive analytics, and self-service reporting tools are empowering data-driven decisions across enterprises.

Tariff Volatility and FP&A Resilience

Tariffs are reshaping financial planning, with 39% of leaders prioritizing FP&A enhancements. Rather than overhauling offshoring models, organizations are strengthening supplier relationships (60%) and risk management (52%). This resilience-focused approach, supported by AI-driven analytics, helps CFOs navigate global price volatility and maintain profitability.

Data Security and Cross-Functional Leadership

Data security and privacy top CFO concerns, driven by AI integration and evolving cyber threats. CFOs are collaborating with CIOs and CISOs to modernize technology, strengthen cybersecurity, and develop governance frameworks. “CFOs continue to take an active role in cybersecurity governance,” Wright noted, emphasizing their role in safeguarding all organizational data amid stricter regulatory requirements.

CFO Challenges and Opportunities

The survey paints CFOs as pivotal in navigating economic uncertainty, with only 41% highly confident in their organizations’ resilience. By leveraging AI, enhancing FP&A, and prioritizing data security, CFOs are transforming finance into a proactive force for innovation and growth. The integration of advanced analytics and cross-functional collaboration is critical to addressing tariff impacts and cyber risks.

Survey Resources

  • Digital Exploration: Key findings available on Protiviti’s website.
  • Full Report: Complimentary PDF download with actionable insights.
  • Webcasts: Complimentary 60-minute sessions on September 23, October 16, and November 11, 2025. Register here.

About Protiviti

Protiviti is a global consulting firm delivering expertise in finance, technology, operations, data, digital, legal, HR, risk, and internal audit through over 90 offices in 25+ countries.

  • CFO ChallengesAI AdoptionData SecurityFinance Trends
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