NIQ, the global leader in consumer intelligence formed through the 2023 combination with GfK, has been chosen by EURONICS - the prominent international shopping cooperative in the Technical Consumer Goods (TCG) sector - to provide advanced Online Price Monitoring. This strategic collaboration equips EURONICS and its members with precise, real-time pricing intelligence to navigate dynamic market conditions and enhance competitiveness across digital channels.
In an era where pricing is a core competitive differentiator, NIQ’s Online Price Monitoring delivers transparent, actionable insights through advanced automated capture combined with rigorous human oversight. The solution tracks detailed product information, ensures accurate item matching, and provides a comprehensive view of competitive pricing dynamics.
For EURONICS, this means:
"Through our collaboration with NIQ we receive high quality data driven insights from retail and the end consumer market. The tool provides us with early indications of market shifts, enabling us to inform our members quickly and allowing them to tailor their online offering precisely to the needs of their customers,” explains Thorsten Hennig, Head of Digital Customer Journey at EURONICS Deutschland eG.
The partnership arrives at a critical time when seasonal pricing strategies can significantly impact performance. NIQ’s real-time intelligence helps EURONICS members stay ahead in a highly competitive TCG environment.
"We’re thrilled to expand our collaboration with EURONICS during this critical seasonal period, when pricing strategies are more essential than ever for business success," said Oliver Schmitz, Head of Retail DACH NIQ. "Pricing intelligence is now central to retail success, and our collaboration ensures EURONICS has the insights needed to lead their cooperating members with confidence, agility, and precision towards business growth.”
By combining NIQ’s global scale—covering 85% of the world’s population and over $7.2 trillion in consumer spend—with EURONICS’ extensive local presence, the partnership exemplifies how data-driven pricing intelligence can drive cooperative success at both strategic and operational levels.
About NIQ
NIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit www.niq.com.
About EURONICS
Always close to the customer: with personal advice and excellent service at more than 1,200 locations and through over 1,000 member companies across Germany. This is what EURONICS Deutschland eG stands for – with its brand promise “Genau richtig.” Thanks to its extensive store network, EURONICS offers not only a wide-ranging portfolio of consumer electronics and home appliances but also premium services – in-store, at customers’ homes.
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